Sixty-one per cent of French homes subscribe to at least one SVoD service as of January 2022, up nine per cent since January 2020, according to the Submix2022 study carried out by consulting firm BearingPoint. The growth was mainly driven by Netflix which is installed in 61 per cent of all SVoD homes (up 4 […]

The US streaming market continued to evolve in Q1 2022. Entertainment on Demand, the solution measuring streaming service from Kantar, reveals that the proportion of US households who have video streaming services has stalled at 86 per cent (up 0.4 per cent points quarter-on-quarter), after seeing substantial growth in Q4 2021. This means there are […]

Findings from a study conducted by video advertising software provider FreeWheel, a Comcast company, in collaboration with an independent research company, Happydemics, suggests that across Europe, Smart TV device adoption is rising. The study assessed how UK viewers use CTV and their media platform preferences and sought to understand their attitudes towards video on demand […]

A report from Accenture, in partnership with Whip Media, explores why streaming services must develop a broader understanding of their viewers and what they watch across multiple platforms to stay competitive. Consumers’ viewing habits differ across platforms and are not reflected in the recommendations they’re getting. Accenture research shows that:  36 per cent of consumers […]

Netflix viewers sought to unveil the truth as Anatomy of a Scandal made its way to #1 on the English TV List for the week beginning April 18th. With 75.56 million hours, the limited series – starring Sienna Miller, Michelle Dockery and Rupert Friend – also appeared in the Top 10 in 89 countries. Bridgerton […]

According to data from Nielsen’s The Gauge, overall TV viewing declined in the US in March 2022, but the share of that overall viewing saw an increased use of streaming services. Streamers (and cable) saw their share rise while gaming and conventional broadcast TV fell back, says Nielsen. Broadcast’s share declined with the end of […]

With rollouts from Disney+, SkyShowtime and HBO Max, 2022 should prove to be a significant year for Eastern European SVoD, according to the Eastern Europe OTT TV & Video Forecasts report from analyst firm Digital TV Research. The report forecasts that the region will have 43 million SVoD subscriptions by 2027; up from 23 million […]

Findings from the second annual State of Streaming report from fan platform Fandom suggest that cost is the leading reason why US subscribers will likely cancel a subscription. The study examines the impact of changes in consumer viewing behaviours and mindsets on the streaming industry, uncovering key findings such as why consumers cancel their subscriptions, what it takes […]

After four weeks atop the English TV list, Netflix has revealed that Bridgerton Season 2 is now its Most Popular English language series of all time with 627.11 million hours viewed, ahead of Bridgerton Season 1 in second place. This marks the first series to hold both the first and second place on a Most […]

The number of UK households that subscribe to at least one video streaming service fell as the cost-of-living crisis led some UK households (particularly younger households) to deprioritise entertainment, according to Kantar’s Entertainment on Demand study. Some 16.9 million or 58 per cent of households now have at least one paid subscription, down 215,000, quarter-on-quarter. […]