Formula E has renewed its partnership with Story10, the sports video production and distribution agency, to maximise the ABB FIA Formula E World Championship’s international exposure and drive audience engagement. The current season commenced on December 7th 2024 in São Paulo, Brazil, and features 16 races across 10 iconic locations around the world. This year, […]
AQOA has become the newest member of DEGI: The Digital Entertainment Group International. The announcement follows AQOA’s support for DEGI’s recent campaign, Les VODays, with AQOA providing analytics and data for the January 2025 campaign. AQOA is a data analytics firm specialising in a range of sectors, including Travel Retail, Beauty, Publishing and the Entertainment […]
Bitmovin, a provider of video streaming solutions, has announced a strategic partnership with Ad Insertion Platform (AIP), an innovator in advanced ad insertion technologies. The collaboration will integrate Bitmovin’s Player with AIP’s DAIConnect for Server-Side Ad Insertion (SSAI) and its new product, AdBlendr, for Server-Guided Ad Insertion (SGAI) to ensure seamless ad delivery and optimised […]
In late 2023, BT launched MAUD (Multicast-Assisted Unicast Delivery) – the telco group’s technology solution that enhances live video streaming quality and reliability for viewers and increases content delivery efficiency for broadcasters and Content Delivery Networks (CDNs). Chris Bramley, Managing director, NAS and architecture, Networks, at BT, commented: “It’s the era of box office events […]
Barb, the audience measurement specialist, has appointed RSMB to build a new analytics system that will support full-cycle campaign planning and reporting on linear and VoD services. The new system will be a web-based interface where Barb clients can access and export data from Barb’s pre-campaign planning and optimisation tool, Advanced Campaign Hub and post-campaign […]
Irdeto, a specialist in digital video platform experiences and security, has announced a live content security solution in partnership with M2A Media, designed to protect intellectual property (IP) and revenue for content owners. This collaboration embeds a forensic digital watermark on live video streams, delivering an effective solution to broadcasters and rights owners for combating […]
Chunghwa Telecom, the Taiwanese telco, has partnered with Broadpeak to power new monetisation growth for its streaming service Hami Video, harnessing Broadpeak’s server-side-ad-insertion (SSAI) solution via the broadpeak.io SaaS platform. Leveraging advanced dynamic ad insertion for the first time to elevate viewing experiences and increase ad revenue, the Taiwanese operator delivers coverage for live basketball […]
Prime Video has announced that it will begin offering AI-aided dubbing on licensed movies and series that would not have been dubbed otherwise. Effective immediately, AI-aided dubbing in English and Latin American Spanish is available initially on 12 movies and series, including titles such as El Cid: La Leyenda, Mi Mamá Lora and Long Lost. […]
UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a major problem for advertisers. Estimates put the cost of ad fraud at up to $100 billion and suggest that […]
Insight TV, and Edge Video AI, have announced the launch of the Shoppable TV Web Store, commencing with InTravel channel in the UK. Shoppable TV aims to transform passive viewing into an interactive shopping experience, allowing audiences to instantly purchase products, experiences, and destinations they see on-screen. By simply scanning a QR code, viewers can […]