New research from Vividas reveals that issues including complicated set up, slow to download files and crashing content are cited as a major barrier to consumer take-up of watching video online. The research also shows that poor picture quality and incomplete downloads cost a quarter of broadcasters up to £10,000 (E14.5k) in customer refunds and […]

The UK ASA (Advertising Standards Authority) has banned a Sky advert following complaints over the claim that new and existing customers get equally good deals with the company. The advert claimed that Virgin Media’s policy was to give better deals to new customers, stated: “At Sky we think it’s wrong to advertise attractive sounding prices […]

ITN is making its mobile news and entertainment content available for free to ipod users and other portable video players. The deal will allow customers to download ITN's latest news and entertainment programming from Apple's iTunes. The service will be funded by a short pre-roll advertisement on each download.

SES Americom has teamed with advertising technology specialist Packet Vision, to enable telecommunications carriers using SES Americom’s IP-Prime IPTV service to generate advertising revenue through the insertion of targeted local ads. SES says using Packet Vision’s advanced IP-based advertising solution, operators offering IP-Prime service will be able to maximise the use of their local ad […]

TV producer Mediapro, technology company SIDSA, electronic manufacturer SIEMENS-InOutTV, Consultancy firm SDIdigital and operador Telecom Castilla-La Mancha, along with the Town Council of Alcázar de San Juan, have launched a pay-TV pilot. The six companies are offering a pay-per-view football match from the Italian Football League, as well as successful films from the producers Filmax […]

Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]

Almost 85 per cent of UK homes now have digital television on their main set Ofcom says. Household take up of digital television – via Freeview, digital satellite or cable TV – stood at 84 per cent at the end of June, up from 80.5 per cent three months earlier, according to the media regulator’s […]

NBC Universal said it would soon permit consumers to download many of NBC's most popular programmes free to personal computers and other devices for one week immediately after their broadcasts. The service, which is set to start in November, comes less than three weeks after NBC Universal said it was pulling its programmes out of […]

Advertisers have had their first look at new TV ratings that track how many people stay tuned to commercials. Commercial ratings – i.e. how many actually watched the commercial rather than the programme it was in – also include viewers with digital video recorders who watch ads up to three days after the initial airing. […]

The Nielsen Company has reported that television watching in the US during the 2006-2007 television year (18 September 2006 to 23 September 2007) remained at the record levels set the previous year. The number of homes with Digital Video Recorders (DVRs) more than doubled. According to Nielsen the total average time a household had a […]