ITV is changing the name of its on demand player to ITV Player. The move is part of the broadcaster's aim to create a recognisable brand as their content becomes available on other platforms and coincides with a recent deal with BT to show ITV content on their video-on-demand (VOD) service BT Vision. The re-brand, […]
Cyfrowy Polsat, Poland's largest digital satellite pay television platform has launched mobile phone services, based on its own telecommunications infrastructure using network solutions from Nokia Siemens Networks. Under a five-year contract, Nokia Siemens Networks has supplied a complete MVNO platform, comprising packet core equipment, applications and network management tools as well as a broad range […]
From David Del Valle in Madrid Spain’s state-owned channel TVE and the telco carrier Abertis Telecom have signed an agreement to extend the channel’s DTT coverage to 100 per cent of the Spanish population of which 1.5 per cent will be made available via satellite. Under this agreement, Abertis will re-use TVE’s satellite signals already […]
Visible World and Ensequence have revealed a solution that offers media companies and advertisers a comprehensive advertising product that provides addressability, measurement and interactivity through a single platform using the ETV/EBIF standard. By leveraging the ETV/EBIF industry standard, interactive television advertising content can now be delivered to a specific target audience through Ensequence’s interactive television […]
Phorm, the behavioural advertising platform, is under pressure as its four board members Stephen Meyer, Virasb Vahidi, David Dorman and Christopher Lawrence have quit "with immediate effect". Phorm said the four "take this action as a result of differences with CEO Kent Ertugrul as to the management and future direction of the company". To replace […]
A study of user reactions to advertising within video has revealed no evidence to suggest such ads would adversely affect users' relationship with ITV's local website. Of 1200 people surveyed about overlay advertising currently being trialled on ITV Local, just 9 per cent claimed it detracted from their overall viewing experience – lower than with […]
France's broadcasting watchdog, the Conseil supérieur de l’audiovisuel (CSA), has revealed the opening dates for 77 new transmitters which will be used for digital terrestrial television (DTT) broadcasts. The sites will come into service between November 30th and 19th December 2008. According to the CSA, the pace of DTT deployment of has stepped up a […]
A report by the Advertising Standards Authority – the UK advertising regulator – has found that companies are sticking to digital marketing rules. However, 70 per cent of complaints to the Advertising Standards Authority about online ad practices are not covered by the current regulatory regime. The ASA’s compliance report, the first into internet advertising, […]
Google will power some web ads for the broadcaster site ITV.com which will start running AdSense text ads on its search results pages in the next 10 days or so. Google has already powered ITV.com's site search for 18 months so this is a logical extension of the deal – and it may be extended […]
Duna TV, the Hungarian public broadcaster, has secured carriage on the country's DTT platform due to launch in December. Under the terms of the 12-year deal, Antenna Hungária – a HD version of Duna TV – along with standard definition channel Duna ll Autónomia, will be distributed on the first multiplex and available to users […]