Research by 4C Insights shows that IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. Mobile network O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena. […]
Some US regulators are seeking to end satellite’s unique ‘STELA Act’ which provides for US homes to receive signals from satellite broadcasters. A US consumer has three ways of receiving TV signals; Over the air, by cable and by satellite (and increasingly via broadband). The Satellite Television Extension and Localism Act of 2010 (STELA) was […]
SpaceX cancelled its planned May 16th launch, the second such delay this week. The first cancellation was down to bad weather, but this latest delay was down to a need to “triple check” the rocket’s software. A Tweet from Elon Musk’s team said: “Always want to do everything we can on the ground to maximise […]
3 Screen Solutions (3SS), a provider of software solutions for set-top box (STB) and multiscreen digital entertainment, has been selected by German children’s broadcaster SUPER RTL for the relaunch of Kividoo, its SV0D service aimed at youngsters aged 2-13 years. 3SS was chosen to design and deploy apps with customised UIs for viewing on Android […]
French President Emmanuel Macron has urged a European alliance to take on US giants such as Netflix, Disney and Apple, and emerging Chinese competitors. In a speech addressed to 130 cultural industry executives who were invited at the Elysée Palace, he said: “If we can’t get organised, we the French, the battle will be lost. […]
UK commercial broadcaster Channel 4 will show highlights of the 2019 Cricket World Cup which opens when England take on South Africa on May 30th. Ten countries compete in the World Cup, with all teams playing each other in a full round robin with the top four teams progressing to the semi-finals to decide who […]
The Consumers Association, FACUA, has filed a complaint before the Ministry of Economy and the Consumer authorities against Movistar for its latest price rise – the second this year and the eight since 2015. The Consumers’ Association has urged the Administration to halt the price increase as, according to the legislation, “it is not for […]
IABM has released its latest Buying Trends Report. The report analyses the financial performance of media companies for the six months to December 2018 and qualitative analysis based on pre-NAB Show 2019 buying trends survey data. Revenue growth has improved from 5.3 per cent to 9.3 per cent while profit growth remains negative at -2.4 […]
Stringr, the premium video marketplace for custom, high-quality, video content, has announced its launch into the UK. Through this expansion, UK based broadcasters, publishers and brands can now source, edit and publish custom footage from 80,000+ videographers across the globe. Stringr has already recruited 3,000 local videographers across major cities and remote areas, exemplifying the […]
Eutelsat, which on May 14th issued its 5th downward revision in market guidance in the past 7 quarters, saw its share price crash May 15th by 8 percent (€1.30) to €15.10. At one point the fall was even greater, to €15 a share, and significantly down on the €22.83 high-point of the past year. Eutelsat […]