Thanks to digital audio, according to eMarketer, the overall audio advertising market is set to expand. Consequently, marketers are expected to invest $17.6 billion (€16.2bn) in audio advertising this year, with that number projected to reach $18.4 billion by 2028. But, where are the ad dollars coming from to support this growth? To find out, […]
Global podcast studio and network Wondery has announced a move into UK sports podcasts, with its first UK sports original, Everything To Play For, and a distribution and ad-sales rep deal for popular podcast The Socially Distant Sports Bar. Hosted by Countdown presenter Colin Murray and comedian, actor and broadcaster Elis James, presenting together for […]
The BBC has agreed a new audio deal with the International Cricket Council (ICC) to broadcast all ICC events from 2024 to 2027 across BBC Radio 5 Live, 5 Sports Extra, BBC Sounds and the BBC Sport website. The new deal means that the BBC will have UK audio rights to all ICC competitions in […]
Audible, a provider of spoken word entertainment, has announced Peppa Pig’s Play-A-Long Podcast, the first release as part of a podcasting deal between Audible and toy and game company, Hasbro. Building on the celebrated legacy of Peppa Pig, this podcast invites listeners into Peppa’s world with six episodes, each spanning 15 minutes. Voiced by Amelie Bea […]
Twice a year, Hub’s Battle Royale survey explores US consumers’ entertainment choices and behaviour across categories: premium video, social video, gaming, music, reading, podcasts and more. The latest wave of the study revealed new information about consumers’ taste for bundles, and the companies that are best positioned to offer them. Key findings from the Battle […]
DoubleVerify (DV), a software platform for digital media measurement, data, and analytics, has announced the discovery of ‘FM Scam’, the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review. FM Scam represents the second significant global scheme targeting audio […]
Pottermore Publishing, the digital Wizarding World publisher, and Audible, a creator and provider of audio storytelling, have announced a new co-production of the original Harry Potter stories, revisiting the beloved listening experience for the first time. Scheduled for late 2025, these full-cast audio productions will bring the iconic stories to life, offering immersive audio entertainment […]
Spotify, the music streaming platform, has announced record profits of over €1 billion, after a year of cost-cutting measures and trimming staff. The Sweden-based company has been growing its user base steadily for years, but its quarterly gross profit came at the expense of missing its forecast for monthly active users. The company has a […]
iHeartPodcasts, the podcast publisher, and Moonbug Entertainment, a subsidiary of Candle Media, have announced the launch of a new family podcast series Blippi & Meekah’s Road Trip. The first four episodes are available now, with new episodes posting each week following the debut. Blippi & Meekah’s Road Trip will follow best friends and beloved children’s […]
AMA, a specialist in creative and personalisation for digital audio advertising, has revealed insights from its survey of over 1,000 US consumers about their podcast listening habits and advertising preferences. Conducted in January, the survey uncovers the pivotal role of social media in podcast discovery. Additionally, it sheds light on listeners’ preferences for ad formats […]