Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s Global Ad Trends report titled Podcast media sets sights on video boom. Alex Brownsell, […]
During Q4 2024, nearly two million 15–74-year-olds listened to podcasts an average day in Sweden, reports Mediavision. This indicates strong growth in podcast listenership over the past year, with an increase of 20 per cent. Compared to 2022, growth is even bigger. This trend shows that podcast listening continues to set new records, as people […]
Global has seen another consecutive quarter of growth, its sixth in a row, outperforming the commercial radio market and delivering another strong set of RAJAR figures (Q4 2024, 16th September 2024 – 15th December 2024), with 29.24 million people tuning in each week to Global’s brands with gains in reach and share in both the last quarter […]
US pay-radio operator SiriusXM has brought into use its latest satellite SXM-9. The craft was built by Maxar Space System at its Palo Alto facility. SXM-9 has completed its orbital testing phase after being launched on December 5 2024. “SiriusXM is committed to cutting-edge technology and enhancing the proprietary satellite delivery systems that help power […]
US pay-radio broadcaster, SiriusXM, added approximately 149,000 self-pay subscribers in Q4 2024, up 18,000 compared to the year-ago period. For full year 2024, self-pay subscribers decreased by 296,000, an improvement over the full-year decrease of 445,000 in 2023. The company ended 2024 with approximately 33 million total subscribers – most come through in car inclusion […]
DTS, a specialist in next-generation audio and a wholly owned subsidiary of Xperi, has released the Top Most Listened-To Songs In-Vehicle for Q4 2024 in the UK, US and globally, based on data gathered by the DTS AutoStage Broadcaster Portal. The stand-out trend for the quarter was the staying power of chart-toppers by Shaboozey, Sabrina […]
Channel 4 is the new sponsor of KISS Breakfast, marking the first time that the broadcaster is sponsoring the Bauer Media radio station. The multi-year sponsorship, beginning immediately, will see a variety of Channel 4 trails, spotlights and credits featuring across the station’s content. Components of the sponsorship include three 10-second credits during each hour […]
Streaming services and the retail-led vinyl revival pushed UK music consumption and recorded music revenues in 2024 to a 20-year high and an all-time record, exceeding the pinnacle of the CD era, according to annual figures released by digital entertainment and retail association ERA. Consumption reached the equivalent of 201.4 million albums a year. Streaming […]
Spotify, the audio streaming platform, has launched the Spotify Partner Programme, a new monetisation system for creators in the UK, US, Canada and Australia. “With more than 640 million users and more than 250 million subscribers, Spotify is one of the largest platforms in the world for creators. We’re also continuously building new offerings to […]
LG Electronics has launched LG Radio+, the company’s ad-supported audio streaming service, now available on LG smart TVs running webOS 6.0 and above. This new service allows users to access a selection of podcasts and radio programmes. For a streamlined user experience, LG Radio+ will work with the LG ThinQ app, providing users with a […]