According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]
BSkyB used its results to confirm the launch of targeted advertising to its customer base this summer. Its Cisco Videoscape (formerly NDS) AdSmart technology stores the ads on the set-top box and then delivers different ads to those watching the same live programme using criteria selected by the advertiser. “A high street bank could show […]
Gracenote is teaming with INVIDI, a specialist in advanced television advertising solutions, to develop an addressable advertising system that can identify what TV programmes and commercials viewers are watching in real time and determine which commercials should play next. Typically TV viewers experience the same commercials regardless of their household needs, income or unique profile. […]
Research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence suggests that 63 per cent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36 per cent) of these home-based digital video activities happen in a room where a second screen – […]
Sky followed up Virgin’s new commitment to targeted advertising with its own promising AdSmart from next summer. Sky AdSmart will launch in seven million homes on Sky’s wholly owned channels, and will offer advertisers up to 90 different attributes including age, region, financial outlook and affluence. Jamie West, director of AdSmart and commercial development, told […]
Virgin Media says it will start targeted advertising ‘soon’ but that it would launch a full-scale service in 2013. Virgin originally promised targeted services for the second quarter of 2012 – see here Mark Brandon, commercial director of Virgin Media told the Future TV Advertising event that the operator would leverage data provided by third […]
Capablue, a specialist in TV Everywhere solutions, has been working with Channel 4 to create a proof of concept that explores the potential of future advertising formats. The interactive advertising application uses the second screen to provide the broadcaster with a more sophisticated and less intrusive way of showing ads and interacting with viewers. Having […]
NAGRA, the digital TV division of the Kudelski Group and audience research and competitive intelligence specialist Kantar Media are to collaborate in the area of subscriber behaviour, with the aim of enabling service providers to gain a deeper understanding of subscriber viewing habits across devices and provide a richer and more personalised viewing experience. The […]
Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those […]