Shazam, the media engagement company, has published the results of a recent case study conducted by Frank N. Magid Associates to measure the efficacy of Shazam-enabled TV advertising. The findings were a compelling endorsement of Shazam for TV advertising, where Shazam’s custom second-screen interactive experience engages viewers and improve brand recall: – People who used […]
Digital entertainment innovator Rovi Corporation, and media strategy and research company Decipher Research, have released the phase one results of a three-part study exploring connected TV device usage and advanced advertising in Germany. The first phase looked at user demographics, device familiarity and usage, and compared the media habits of connected device owners to those […]
The AOL On Network has launched version 2.0 of its connected TV app. Formerly known as AOL HD, The AOL On app will feature ad-serving capabilities at launch, and will boast a wide selection of rich, high-definition video content drawn from The AOL On library of more than 380,000 short-form videos. Already available on seven […]
In the latest issue of Euromedia we publish our annual STB Survey taking the temperature of the segment. Casual observers might think ‘cooling’ would be the obvious answer as Smart TVs become the norm in the replacement market and more and more Apps developers and content companies make provision deals with the various manufacturers. Nonetheless, […]
Video management software and services company KIT digital is teaming up with Civolution, a provider of technology and solutions for identifying, managing and monetising media content, to offer a solution that enables second screen interaction (2Si) and monetisation opportunities with so-called ‘dumb’ TV Sets. KIT digital has integrated Civolution’s Automatic Content Recognition (ACR) technology, SyncNow, […]
Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s endemic client base beyond tune-in/promotional advertisers and drive cost-effective reach across all advertiser […]
Intel is planning on facial-recognition technology for targeted advertising via its purported ‘virtual TV’ service. Intel has yet to confirm its TV plans but a special report from Reuters says sources who are negotiating supply deals with Intel confirm it is planning a slimmed down cable type service and will use a set top box […]
RGB Networks, the provider of scalable multiscreen IP video delivery solutions announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms. Together, the companies have created a standards-based TV Everywhere advertising solution that enables video service providers (VSP) to deliver specific ads to individual […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. Leveraging the BlackArrow system with third-party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that […]
Simulmedia the TV ad targeting firm has tapped investors for a third round funding of $6 million. The New York company has raised money from Avalon Ventures, Union Square Ventures and Time Warner Investments. Simulmedia aims to bring like targeting to the TV ad market by using set-top box data to identify shows that advertisers […]