Pluto TV, the free Internet television service in the US, has selected Tru Optik, the audience intelligence and data-management platform across OTT and connected TV (CTV), to power audience-based advertising and campaign measurement across Pluto’s OTT and CTV inventory. As part of the deal, Pluto TV is now leveraging precision audience targeting, validation and measurement […]
An in-depth study from the Interactive Advertising Bureau (IAB), Ad Receptivity and the Ad-Supported OTT Video Viewer, reveals an opportunity for brands to connect directly with key consumer segments through ad-supported video (ASV) delivered over-the-top (OTT). Results show that the largest audience segment of ASV OTT viewers is 18-34-year-old adults and they are likely to […]
Streaming platform and device specialist Roku has unveiled a Measurement Partner Program designed to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes. Eleven partners including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, Nielsen, Nielsen Catalina Solutions, Oracle Data […]
Nielsen Catalina Solutions (NCS) has announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, OTT and connected TV. With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store purchase […]
SpotX, the video advertising and monetisation platform, has confirmed Edward Wale as its new Managing Director, Spain and the UK. The move follows the promotion of Léon Siotis to be General Manager of Supply in Europe with the creation of a new European management team. Wale has ovr eight years of advertising experience having previously […]
Kaltura, the cloud TV platform, and Oxagile, a video-based software solutions developer, are collaborating to extend Kaltura’s Targeted TV solution with Oxagile’s user-facing applications. The new applications include UX customisation designed to present the most relevant UI to each user, based on Kaltura’s Targeted TV user segmentation that takes into account behaviour recognition, AI-powered predictive […]
Accedo, a video experience pioneer, has announced the launch of a targeted advertising solution for Augmented Reality (AR) experiences with the API integration of Amazon Web Services (AWS) Elemental MediaTailor. The Accedo AR experience, powered by the Accedo One video platform, is designed to give a TV viewer a more personalised and engaging second-screen experience […]
Research from Roy Morgan shows that over 9 million Australians are already using the devices and services that this kind of technology requires like smart TVs, and streaming devices. However, broadcasters are only just starting to mature their own technologies and data stacks to be able to leverage connected devices such as smart TVs, streaming […]
By 2022, more than 204 million people in the US will watch connected TV at least once a month. That will represent more than 60 per cent of the population, and will add around 183 million more viewers to the US connected TV audience in 2018. With such a large installed base, connected TV ad […]
Dentsu’s Cyber Communications (CCI) and SpotX have announced a partnership to bring SpotX’s video ad serving platform solutions to domestic broadcasting stations in Japan. SpotX, a global video advertising and monetisation platform, offers cross-screen ad serving across video formats, programmatic infrastructure, data enablement, as well as in-depth analytics and reporting. This partnership will allow broadcasters […]