MediaMath, an independent programmatic company for marketers, has announced the launch of its buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the context of each video being watched, enabling them to reach engaged audiences while viewers are watching correlated and relevant […]
German broadcaster ProSiebenSat.1 and the local unit of RTL Group have agreed a joint venture to enable buyers of adverts to target audiences more accurately. The initiative seeks to take-on Facebook and YouTube, which are both ad-funded, and SVoD services like Netflix and Amazon Prime Video. Expanding an existing ad alliance, the partners said the […]
At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising. Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR […]
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising. Xandr partnered with Insight Strategy Group to conduct a nationwide survey among 2,000 TV viewers. The findings unpack the state-of-show discovery, identifying the optimal role […]
Australia’s leading TV networks know the importance of the early evening TV news bulletin for setting up their evening programmes and the latest research from Roy Morgan confirms that News is the most watched TV genre in an average week seen by 61 per cent of Australians – the only TV genre seen by more […]
TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS Technologies, a major player in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT. The partnership between TDF and ENENSYS […]
Data, insights and consulting company Kantar has published a report, highlighting the risks facing the advertising industry as a result of over-targeting. According to Kantar’s DIMENSION study, which is now in its third year, consumers in the UK are feeling apathetic towards – and mistrusting of – advertising. The study, which is based on findings […]
Kaltura, a video technology provider, has formed a strategic partnership with Dativa, the TV data consulting company, to develop a data lake dedicated to Cloud TV services. The data infrastructure built based on Dativa’s skills, toolset, and understanding will enable TV marketers using the Kaltura TV Platform fast time to insights and the ability to […]
UK commercial PSB ITV has signed an exclusive UK and Ireland licensing agreement with digital advertising technology company Amobee for end-to-end programmatic buying and selling of premium video inventory on ITV’s premium VoD service, the ITV Hub. This will enable ITV to launch a new, fully-programmatic, premium advanced advertising platform, built using Amobee’s advertising technology […]
Tru Optik, a specialist in targeting, measurement, and privacy management, has announced the close of a $10 million (€8.9m) venture round led by MitheraCapital. Additional investors in the round include TransUnion, Connecticut Innovations, Arab Angel Fund, and Progress Ventures. Coming from almost 11x year-over-year growth in its SaaS/DaaS business, the funds will allow Tru Optik […]