The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the equivalent of watching 25 continuous days of video in 2021. The amount of time people spend viewing online video has grown rapidly across the world, […]
Discovery is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale . The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million US households, which they claim is the largest ever utilised for a TV attribution study. Both 605 and Discovery […]
Sky is in talks with Channel 4 over including the terrestrai; broadcaster in its AdSmart platform, according to a report from Campaign Live. Any deal could also include the third party channels represented by Channel 4’s sales house, including BT Sport and UKTV. AdSmart enables different, and – more crucially – targeted commercials to be […]
YouTube set to end targeted ads on videos that are primarily watched by children, according to reports. The decision comes on the back of a case by the US Federal Trade Commission (FTC) which has fined YouTube owner Google for violating child privacy laws. According to the Washington Post, FTC said Google collected data from […]
Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market. With the competition for advertising spend more and more competitive, addressable TV gives
Data science and marketing technology company 4C has launched its Bring Your Own Data (BYOD) solution. Advertisers can onboard their internal reporting and analytics metrics, including sales and conversion data, and match the data to media channels in the Scope by 4C platform. 4C’s BYOD solution makes it possible to combine disparate reporting sources into […]
FreeWheel, a Comcast company and advertising management solution, has announced the launch of its Q1 2019 Video Marketplace Report, which shows a rise in targeted and addressable advertising as publishers and marketers increasingly look to efficiently reach audiences. In Europe, there is a focus on data-driven targeting and automation as a growing number of publishers […]
Sky Media has commenced rolling out Sky Analytics to both media agencies and advertisers, opening-up direct access to plan, report and evaluate elements of their TV campaigns for the first time. Sky media said that the Sky Analytics online portal is the first phase on a roadmap to simplify execution and management of Sky’s cross-platform […]
A study from Juniper Research forecasts that total spend on digital advertising will reach $520 billion (€456.3bn) by 2023; rising from $294 billion in 2019. This is an average annual growth of 15 per cent over the next 5 years; driven by the use of AI-based programmatic advertising to deliver highly targeted ads. Digital advertising […]
Since partnering with Comscore, a specialist in planning, transacting and evaluating media across platforms in January 2018, DISH Media has executed more than 100 cross-platform addressable advertising campaigns across DISH and Sling TV, using Comscore as currency. Comscore was one of the first third-party companies to offer services that measure addressable television impressions across all […]