FreeWheel, a Comcast company, has announced that DISH Media will partner with FreeWheel to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household-level, addressable TV campaigns. FreeWheel developed this solution to meet a growing need among distributors and programmers for unification between the various TV […]
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink TV report. This reflects advertising dollars switching to addressable as the platforms mature and better understood by the advertising community. This boom in addressable TV […]
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on social and tech platforms continues to grow; technology innovations will also enable a renaissance in real-world engagement. Kantar believes that marketers and media owners will […]
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and eSports, to make first and third-party data for enhanced audience targeting available for in-game advertising on gaming consoles. As 67 per cent of US consumers […]
Thinkbox – the marketing body for commercial TV in the UK – has revealed major new research by Gain Theory, MediaCom and Wavemaker, together with a new cross-media optimisation tool based on its findings. The Demand Generation study is an econometric analysis of £1.4 billion (€1.63bn) of media spend by 50 brands across 10 forms […]
UK commercial PSB ITV has unveiled its new addressable advertising platform – Planet V. The fully programmatic, premium advanced advertising platform will launch at the beginning of 2020. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VoD service, the ITV Hub, allowing them to optimise and […]
Supponor, a global player in virtual advertising technology within live tier 1 sports, has announced the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all La Liga home games. Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalised inventory […]
TVSquared, a player in TV attribution, is partnering with creative asset management specialist Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track […]
Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of 2020, righting what it says are the wrongs of a digital advertising industry that evolved rapidly over the last decade with no purposeful design. With […]
BIA Advisory Services has expanded its US advertising forecasts to include local OTT advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million (€783.6bn) in OTT revenue, increasing nearly 148 per cent to $2.13 billion by 2024. “OTT offers a considerable opportunity for broadcasters to grow revenue,” said Tom Buono, […]