FreeWheel, a Comcast company, has revealed that according to a survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/Connected TV was purchased by the highest percentage (66 per cent) of advertisers over the past month. Addressable TV (household-level […]
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences. Advertising and analytics platform Innovid and advertising industry trade body the ANA conducted the study, The State of Connected TV Report 2020, where 17 major […]
PwC has completed an audit of Finecast’s delivery and reporting of omnichannel addressable TV campaigns in the UK. WPP’s GroupM launched Finecast in the UK in September 2017 to deliver precision and accountability to advanced television, helping marketers to continue reaching high-value TV audiences as viewing behaviours rapidly evolve. Finecast is the first addressable TV […]
Korean mobile telco SK Telecom and US media company Sinclair Broadcast Group have unveiled Cast.era, a joint venture located in Arlington, Virginia focused on cloud infrastructure for broadcasting, ultra-low latency over-the-top (OTT) broadcasting, and targeted advertising. Kevin Gage, formerly EVP, Strategic Development & Chief Technology Officer of Sinclair’s ONE Media subsidiary has been appointed Cast.era’s […]
Content will achieve unprecedented global reach, empowering content creators to push boundaries and think beyond historical geographical and technical barriers, according to Ralf Jacob, President of Verizon Media. Jacob has shared his expert insight
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the ATSC video watermark specification. It brings enhanced capabilities to the Aspect audio watermark that has already been deployed by major broadcasters in the United States, […]
Most years in digital media could be captioned “a significant year of change [development], [evolution], [revolution]”, your precise description choice probably depending on your perspective. 2020 will, I think, be a year of very significant evolution of the revolution that already happened. The revolution was (is) OTT and all the technological, commercial and cultural consequences […]
The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new detail about how the sector’s biggest names operate. The work is part of its wider digital strategy, which aims to co-ordinate the authority’s approach to […]
Jean-Marc Racine, Chief Product Officer, Synamedia has offered his 2020 industry predictions, forecasting that new ecosystems and partnerships will boost the demand for linear TV addressable advertising, and that cross-service TV bundles will become more commonplace. Racine’s predictions are: Bundling – The cross-service TV bundle will move centre stage as the perceived wisdom that cord […]
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post, Jeremy Helfand, VP, Head of Ad Platforms, Hulu, says that leaning into your favourite TV shows has never been easier. “Thanks to streaming, consumers now […]