Amagi, a global leader in cloud-based technology for broadcast TV and streaming TV, has announced that it now delivers 30+ live and linear channels to The Roku Channel, the home for free and premium entertainment on the Roku platform. Recently, The Roku Channel reached a milestone of more than 100 live and linear channels, with […]
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled back spending sharply when the scale of the coronavirus crisis became clear. The steepest declines took place between March and May, with timing varying by […]
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the UK, France and Germany in the current environment. When asked whether specific sectors would see a […]
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns. Bringing together TV viewing and web tracking data, Sky Media provides its advertisers and brands with a picture of how TV drives interest, consideration, and […]
Advertising technology startup Hoppr has bolstered its board ahead of a planned global scale up, with the appointments of Vince Pizzica as Co-Chairman and Michelle Guthrie as a Non-Executive Director. Pizzica brings with him more than 30 years of experience across the public and private sector, including recent success in strategy consulting as well as […]
Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, has announced that Tastemade – the Santa Monica-based modern media company – has launched its streaming network on NBCUniversal’s new streaming video service, Peacock, using Amagi cloud solutions. Tastemade continues to expand its distribution of its streaming network across a wide […]
Cross-screen advertising technology specialist Sabio has revealed the results of an in-depth, connected TV (CTV) fraud analysis from its App Science technology platform. For the study, App Science cross-referenced location, census, traffic, content, device technographics, and third-party app data with more than 150 million IP addresses to identify some of the tell-tale signs of fraud […]
Effectv, the advertising sales division of Comcast Cable, and TV attribution specialist TVSquared have analysed how TV has impacted advertisers’ ability to drive digital engagement in a time of restricted movement for most Americans. The pair’s study, The Halo Effect: TV Drives Digital, covering
Mediaocean, a specialist system of record for the advertising world, and data science and marketing technology company 4C have struck a deal whereby Mediaocean will acquire 4C. Infusing 4C’s intelligence and optimisation into Mediaocean’s foundational platform for end-to-end media management will establish a modern system of record for omnichannel advertising, it says. “The COVID crisis […]
Ad fraud intelligence and marketing compliance platform Pixalate has launched the Connected TV/OTT Seller Trust Index (CSTI), describing it as a “breakthrough” addition to Pixalate’s suite of programmatic seller quality ranking, and the world’s first quality-based ranking system for programmatic OTT/CTV sellers. Pixalate’s new CSTI ranks the overall quality of programmatic sellers across three major […]