Channel 5 has pulled out of Thinkbox, the TV marketing body, arguing that the broadcaster can demonstrate its value to advertisers on its own. Channel 5 will stop being a Thinkbox shareholder from January 2011 and cease financially supporting the organisation. Other Thinkbox backers include ITV, Channel 4 and BSkyB. “Northern & Shell is committed […]
The solar system has been brought to life in a spectacular display over London’s skyline. The display comes ahead of a groundbreaking Sky 3D show charting the solar system The show above the Royal Greenwich Observatory was organised to promote the launch this month of Sky 3D – Europe’s first 3D TV channel. Nine helium-filled […]
YouView is appointing ad agency Clemmow Hornby Inge to handle its £48.4 million (£54m) advertising account. The venture, which has partners including BBC, BT, Channel 4, ITV and Channel 5, aims to launch in the first half of next year. YouView will have a marketing budget of almost £50 million for its first four years, […]
The first-ever study on Canadians’ viewing habits of online video conducted by Ipsos Reid and M Consulting finds 80 per cent of all Canadians indicate watching some video content online. Among those that have watched video online 41 per cent watch more online video content than they did last year. A growing audience means a […]
NBC Universal is no longer selling any advertising for its cable networks through Google’s TV Ads service, ending a two-year partnership. “We’re not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising,” NBCU said. The companies originally announced their revenue-sharing agreement in September 2008, […]
Canoe Ventures, a joint venture founded by the US’s leading cable operators, in partnership with the Association of National Advertisers (ANA), have announced the “CEE MEE” Project. CEE MEE is designed to capture the Connection, Emotion and Experience of interactive television viewers and correlate that with the Measurement, Efficiency and Engagement metrics for advertisers. This […]
According to figures released on by the UK Internet Advertising Bureau and PricewaterhouseCoopers, spending on Internet advertising increased by 10 per cent in the first half of the year, to £1.67 billion (E1.92bn). The growth rate has picked up from last year, when online spending rose 4.2 per cent, but has fallen behind that of […]
As anticipated the European Commission has ruled that the TV taxes levied by the French and Spanish governments on telcos to support their respective public national broadcasters and compensate for the removal of advertising, are incompatible with EU law. The EC has ruled taxes levied on telco operators must be directly linked to covering the […]
Phorm, the behaviourally targeted online advertising firm, has posted a loss before tax of $15.6 million in the six months to the end of June – and continues to burn through its cash reserves at $1.8 million a month. The company, which has refocused its strategy to Latin America, failed to report any revenue for […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has announced the BlackArrow Advanced Advertising System has been selected by Rainbow Media Holdings for a multiphase trial of dynamic video-on-demand (VoD) advertising, currently underway. Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, […]