A year after placing shares worth £32 million (E37m), Phorm, the ad targeting company, wants to sell 19.4 percent of the company through a new share offering for £15 million. In 2007, it burned through $22.4 million cash and made a $32.8 million loss. So far the controversial system has several trials but no confirmed […]

Viacom Brand Solutions, Pearl & Dean and MySpace are combining to launch Screen, a new cross-media commercial venture in the UK, offering brands a tailored TV, cinema and online advertising service. The three firms will collaborate on specific projects using their separate, existing sales teams. The partnership will present advertisers and agencies with a one-stop-shop […]

Advertising budgets for mobile channels are expected to buck the downward trend and exhibit strong growth over the next five years, according to a report from Juniper Research. The report found that constraints on budgets, imposed in the wake of the global economic downturn, had resulted in an increasing migration of adspend from above the […]

British broadcasters will not be allowed to increase the amount of advertising carried on television but the situation will be reviewed again in 2010, the media regulator Ofcom has confirmed. Ofcom said it had decided against making any changes to the rules on the amount of advertising on TV but would assess the issue again […]

UK broadcasters, online publishers and advertisers are reportedly close to agreeing a standardised system to measure online video viewing. The Broadband Measurement Working Group, a coalition of broadcasters, ISPs and measurement bodies, is to start testing a new measurement metric in June. The group includes the BBC, ITV, C4, Five, BSkyB, Virgin Media, BT, BARB, […]

On-net behavioural ad targeter Phorm has hired SK Communications' search and portal VP Daniel Park to be its Korea CEO. Phorm now says it will demonstrate "an innovative new consumer proposition" on June 3. This, CEO Kent Ertugrul says, will be "the revolutionary centerpiece of our consumer proposition". It's not known whether this will be […]

Universal and Warner Bros are to sue the German online video portal Zattoo for adding commercial over their movies. Zattoo offers live streams of the public broadcasters ARD and ZDF, which include the showing of movie titles from the two Hollywood studios. However, since the streams are available at no cost, the business model includes […]

Existing data protection and privacy laws in Britain are enough to protect consumers worried about controversial targeted advertising company Phorm monitoring Internet browsing, the government has said. More than 21,400 British consumers had signed a petition on a government Website asking lawmakers to investigate whether the service, which has been trialled by BT, breached existing […]

ITV saw its revenues decline 14 per cent in the first three months of this year, and said it now intended to cut costs by a further £40 million (E46m) in 2010. The firm, which announced 600 job cuts two months ago, said revenues for the January to March period totalled £425 million, down from […]

The UK's mobile advertising spend rose higher than expected in 2008 to £28.6 million (E32m), according to a study from the digital marketing trade body Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Spending doubled in size on a like for like basis in 2008, jumping 99.2 percent year on year, as more British brands invested […]