NBC Universal is no longer selling any advertising for its cable networks through Google’s TV Ads service, ending a two-year partnership.

“We’re not currently contributing inventory into the Google marketplace, but we continue to work with Google on multiple projects involving advanced advertising,” NBCU said.

The companies originally announced their revenue-sharing agreement in September 2008, marking Google’s first ad-brokering deal for TV networks. Google had the rights to sell an unspecified amount of national advertising inventory on Syfy, Oxygen, MSNBC, CNBC, Sleuth and Chiller.

Other posts by :

1. Equatys wants 2,800 new satellites
2. FCC eyes freeing up Weird Space Stuff spectrum
3. SES happy with releasing 160MHz of spectrum for 5G
4. Inmarsat “likely to win appeal” over Ligado/AST action
5. FCC seeks fair play over foreign satellite access
6. Bank raises RocketLab target price
7. Paramount throws kitchen sink
8. Ukraine wants its own LEO system
9. SpaceX outlines Starlink cellular delivery plan

Categories: Advertising, Articles, Broadcast