YouView is appointing ad agency Clemmow Hornby Inge to handle its £48.4 million (£54m) advertising account. The venture, which has partners including BBC, BT, Channel 4, ITV and Channel 5, aims to launch in the first half of next year.

YouView will have a marketing budget of almost £50 million for its first four years, according to figures submitted to the BBC Trust.

CHI already handles the advertising account for Charles Dunstone’s TalkTalk, a partner in YouView.

The VOD operator’s first target market will be the 7 million Freeview households that have the required broadband access needed to use the on-demand services.

Other posts by :

1. Rocket Lab confirms D2C ambitions
2. Turkey establishes satellite production ecosystem
3. Italy joins Germany in IRIS2 alternate thoughts
4. Kazakhstan to create museum at Yuri Gagarin launch site
5. AST SpaceMobile gets $42 or $1500 price target
6. Analyst: GEO bloodbath taking place
7. SES AGM results: Appaloosa still objecting
8. SpaceX’s Shotwell worth $1.2bn
9. SpinLaunch’s revolutionary plan for 280 satellites

Categories: Advertising, Articles, OTT