Cadbury is partnering with ITV for a cross-platform sponsorship of gameshow Minute To Win it. The partnership will include ITV2 branding on Spots v Stripes digital activities and at events, as well as marketing activity for Cadbury across a range of ITV platforms. ITV.com is to host a dedicated Minute To Win It website. Fru […]
According to the 9th Annual Report from ITMedia Consulting, digital terrestrial television has supplanted satellite and is now the most popular digital TV platform in Europe. Last year, 87 per cent of TV homes in Western Europe watched digital TV, with an annual growth of 29 per cent, while the homes with a digital receiver […]
UKTV, owner of channels including Gold and Dave, has made its first product placement deal in a multi-layered package with the owner of Friends Reunited that includes co-funding a new TV show and programme naming rights. The product placement deal with Brightsolid, the DC Thomson-owned company that is home to online genealogy, is to launch […]
The Spanish TV ad market is freefalling with a drop of around 20 per cent in May and TV broadcasters, above all small DTT channels, taking the worst of it. The largest broadcasters, Antena 3 and Tele 5, saw a decrease of 18.9 per cent and 18 per cent, respectively, in the number of adverts […]
Season four of the IPL T20 cricket tournament saw a 31 per cent jump in online viewership, indicating growth and acceptance of online streaming for live sporting events in India against established mediums such as TV. With over 72 million page views generated for the tournament up from 55 million last year, a clear reason […]
Forecasts from Informa Telecoms & Media show that global net TV advertising revenues are expected to climb by 3.8 per cent in 2011 to $149 billion. This follows a 10.3 per cent increase in 2010, which rebounded from an extremely difficult year in 2009, when global revenues dropped 8.1 per cent. The increase in 2010 […]
German car manufacturer Audi is launching a 3D commercial starring two-time Le Mans winner Allan McNish – marking the first time the company has gone 3D. The two and half minute advert will debut in 2D before the kick-off during ITV’s coverage of the Champions League final on Saturday before being rolled out in 3D […]
YuMe, the video advertising technology company, and the IPG Media Lab, have published key findings from a media trial that shows significant differences between the attention paid by viewers to video ads online compared with those on television. Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that […]
World Wrestling Entertainment has appointed video ad network Web TV Enterprise to monetise its UK online video content. The exclusive deal is aimed at increasing the reach of the entertainment broadcaster’s TV campaigns. The first campaigns to roll out across the Web TV network include pre-rolls for the 20th Century Fox movie Cedar Rapids and […]
LandscapeHD, the 1080p cloud delivered music television channel, has signed an exclusive pan-Europe partnership agreement with smartclip, the European video ad network. smartclip will be solely responsible for the roll out of advertising across LandscapeHD’s broadcasts. smartclip specialises in in-stream ad formats and operates in the new digital advertising distribution frontier across all Internet connected […]