Microsoft, AOL and Yahoo have announced agreements that they hope will dramatically improve the process of buying and selling premium online display ads. The agreements will allow ad networks operated by Yahoo, Microsoft and AOL to offer each other’s premium non-reserved online display inventory to their respective advertising customers. While agencies and advertisers can continue […]
Iran’s state broadcaster has transmitted an interview with the country’s police commander warning companies, businesses and private individuals that they must not advertise on “foreign satellite TV networks”. Officially, watching satellite TV in Iran is illegal and dishes and receiving equipment can be – and often is – confiscated. However, a growing number of channels […]
YuMe announced the availability of YuMe’s video advertising solution for Internet Connected TVs, the Embedded software development kit (SDK). LG Electronics is launching the first availability of YuMe’s advertising technology and services to support LG’s industry-leading Smart TV platform. The US arm of global car manufacturer Toyota is the charter advertiser for this first video […]
BSkyB has succeeded in getting a Virgin Media direct mail campaign banned for potentially tricking consumers into thinking it was an official offer of a TV upgrade from its pay-TV rival – but lost a bid to stop Virgin being able to claim it offered a “better TV experience”. Sky lodged a complaint with the […]
Up to 50 per cent of all video ads served on YouTube are now skippable says the company. YouTube introduced the skippable format, In-stream, last December as the first of a series of interactive video ad formats launched under the TrueView brand. The In-stream format lets viewers skip the ad after five seconds and is […]
Adobe Systems has acquired privately held Auditude, a specialist in video ad management and monetisation technologies for publishers and media companies. Through the acquisition of Auditude, Adobe is now positioned to provide an end-to-end video offering, seamlessly connecting authoring, publishing, monetisation and optimisation with the goal of helping customers build long-term businesses through the delivery […]
Product placement has come to Coronation Street after ITV signed a deal with the Nationwide Building Society that will see one of its branded cash machines set up in the corner shop. The machine will appear on screen from November, along with a branded sign outside the shop. Nick Price, from MPG Media Contacts, who […]
Social TV service Zeebox, developed by former BBC iPlayer developer Anthony Rose, is now live on iPad where it is the “App Of The Week.” Zeebox shows users information, apps and further downloads about shows they are watching, creates live links to the material discussed in shows and lets users follow show-based social network chat […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
BigBand Networks has unveiled its IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both STBs and IP-connected devices. With its patented virtual zoning technique, BigBand has created a method for digital TV service providers to deliver ads based on targeting criteria most attractive […]