Zeebox, the social TV outfit, has launched a click-to-buy service designed to let viewers buy products directly from TV ads for the first time. The move should provide brands with more insight into the effectiveness of their TV campaigns while providing measureable performance tracking. Every time a viewer sees a TV ad, a corresponding click-to-buy […]
Ad executions on tablet devices are more effective than on smartphones because they are more memorable and more likely to generate direct sales, according to Nielsen. It found that 40 per cent of tablet owners and 30 per cent of smartphone users responding to its UK Connected Devices survey agreed that “advertising is acceptable” on […]
City University London and Hub TV – a multi-platform production company – are partnering to develop new technology that will hope will make online video more interactive, resulting in a better experience for users and increased revenues for brands. Currently, online interactive video has limited capabilities – users can only click through to related content […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, recently demonstrated sophisticated, dynamic-advertising use cases that show how existing Pay-TV business and inventory models can be extended to on-demand viewing platforms. At the CableLabs Advertising and Interactive Services Interop event in Louisville, CO, BlackArrow showcased technical and business solutions for allocating advertising […]
Thinkbox, the marketing body for commercial TV in the UK, has gained two new high-profile members. European entertainment network the RTL Group and quad-play operator Virgin Media have joined the organisation as Associate Members. RTL Group and Virgin Media are Thinkbox’s first Associate Members, which entails consultation and involvement across Thinkbox activities and with Thinkbox’s […]
ITN Productions has announced a new digital strategy which sees the creation of a single sales opportunity across its digital global audience. The solution is powered by Rightster, the cloud based software and services provider for online video. For the first time, brands will be able to advertise via a single buying point on to […]
BlackArrow, a global provider of advanced advertising solutions for New TV platforms, has announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished management team. The new appointments are: – Dr. Joseph Matarese, CTO – a senior cable television and telecommunications technology executive, renowned for thought-leadership […]
BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished management team. The new executives bring proven success in on-demand and linear television; social and broadband video; and the advertising and media marketplaces […]
Motive Television PLC, the digital television technology, software and services provider, has announced that its wholly-owned subsidiary, Motive Television Services Limited, has signed an agreement with Digital Media Europe (DME), a UK sales and marketing consultancy, to pursue opportunities in the licensing and deployment of Motive’s Video2Go technology in vertical markets outside the television industry. […]
Advanced advertising specialist SeaChange International has expanded its relationship with Envivio to offer SeaChange’s Infusion advanced advertising platform with the Envivio 4Caster C4 Gen III encoders, providing further options for multi-screen operators to monetise video delivered to Apple devices. The open Infusion platform enables targeted advertisements to be dynamically inserted into linear and on-demand video streams. Infusion enables video […]