smartclip, the online video advertising specialist, announced the appointment of Andrew Ferrer who will become Agency Group Head in the UK. Ferrer brings to smartclip seven years experience in the advertising, production and sales industry, including five years in Channel 4’s Future and Digital Media Advertising team. In his new role at smartclip, he will […]
BlackArrow, a global provider of advanced advertising solutions for New Television platforms, has announced that Rogers Communications is deploying the BlackArrow Advanced Advertising System to create a next-generation advertising marketplace for video-on-demand TV services in Canada. BlackArrow’s Advanced Advertising System provides cable system operators and programmers with the real-time, multiplatform advertising management and decision solutions […]
In a riposte to C4’s Jonathan Allan’s assertions that TV advertising was all about data and connectivity, ITV’s group commercial director Simon Daglish told a Carat advertising event that connectivity and evolving technologies will not end the role of traditional TV channels, they will only make them stronger. Daglish warned against overestimating the effect evolving […]
Channel 4 sales Director Jonathan Allan says the next decade of TV will be around data and connectivity, while the past decade has been dedicated to extending reach by proliferating content across multiple platforms. Allan told an advertising conference that the broadcaster is continuing to drive its digital strategy, which will see it shift away […]
India’s media regulator TRAI is looking at the altering the number of advertising minutes sold on Indian TV. A consultation paper (“Issues Related to Advertisements in TV Channels”) has been supplied to pay-TV and FTA channel operators asking for their comments. TRAI is proposing – for discussion – that FTA channels should be limited to […]
Thinkbox announced that it has appointed COG Research, the award-winning brand and communication insight specialist, to undertake a major new ethnographic study designed to help advertisers and agencies understand the context of 2 screening. ‘Screen Life: The View from the Sofa’ will film the living rooms of 20 TV households in the UK for a […]
GroupM and Nielsen have formed a partnership to create a new measurement service that will integrate media planning and measurement across television and the Internet. The goal is to overcome challenges posed by separate media planning, buying, and analysis processes for TV and the Internet, and to answer a growing demand by advertisers for cross-platform […]
SeaChange International has announced that Rogers Communications is dynamically inserting advertisements into Rogers On Demand programme streams during mid-roll breaks, achieving what it claims is a first among television operators in the US. As one of the systems integrators supporting Rogers, SeaChange added its Advertising Decision Manager to Rogers’ multi-vendor environment, which is based on […]
Just 16 per cent of consumers are positive about their data being used for targeted advertising, according to Deloitte’s Media Democracy report. It found just 16 per cent of 2,276 UK consumers polled were positive about personal data being used to lead to better and more targeted messages. Only 15 per cent said they were […]
Time Warner Cable Media, the advertising sales division of Time Warner Cable, has launched Enhanced iTV, a new offering in the iTV suite that allows cable viewers to interact with targeted advertisements in more ways on their television. Enhanced iTV is available in existing iTV markets nationwide, which include New York City, Charlotte and Cincinnati. […]