UK’s ITV and Shazam, the media discovery company, have confirmed the UK’s first Shazam-enabled ads will feature in the Britain’s Got Talent Final on Saturday 12th May. Following on from the partnership announced last month, which saw ITV become the exclusive UK distributor for Shazam functionality in UK broadcast advertising, ITV has signed up Pepsi […]
IMD, the media logistics specialist, has published an independent research paper outlining the shortcomings of current VoD advertising workflows and setting out its vision for helping the market as it grows. This follows an in-depth review undertaken amongst major media owners, including Channel 5 and Sky. As the number of connected platforms and the audience […]
ITV has said TV ad revenues could be up by as much as 17 per cent in June, thanks to an advertising surge from campaigns around the Queen’s jubilee and the Euro 2012 football tournament. ITV has reported a 1 per cent fall in TV ad revenues in the first quarter but expects to see […]
For the first time in the UK, Estrella Damm is set to launch the extended, film like version of its incredibly popular advertisement, to mark the start of summer. Each year for the last three years, Estrella Damm has brought a new take on its 3 min 40 second summer campaign to the Spanish market, […]
The European Commission has presented a report on the application of the Audiovisual Media Services Directive (AVMSD). The AVMSD enables the free circulation of audiovisual content and meets important public policy objectives such as banning incitement to hatred, protecting minors from harmful content and promoting European audiovisual works. The key issues covered in the report […]
Simulmedia the TV ad targeting firm has tapped investors for a third round funding of $6 million. The New York company has raised money from Avalon Ventures, Union Square Ventures and Time Warner Investments. Simulmedia aims to bring like targeting to the TV ad market by using set-top box data to identify shows that advertisers […]
FreeWheel, the video technology company serving enterprise-class entertainment companies, has unveiled three new extension products for their flagship ad management system, Monetisation Rights Management (MRM), that will support entertainment companies in delivering on their integrated television and digital upfront commitments. Developed with input from programmer and distributor customers participating in the upfronts, the new products […]
The Spanish TV advertising market continues in free fall. In the first quarter of the year, TV ad revenues fell by 17.7 per cent to €485.2 million with advert prices dropping to levels similar to those in 2003-2004. Regional TV stations took the worst part of the TV ad revenues fall with a drop of […]
A survey carried out for digital entertainment solutions specialist Rovi has revealed a high consumer engagement with brands advertising on connected TVs in the UK The Smart TV advanced advertising study, conducted in the United Kingdom with Decipher Research, evaluated connected TV audience segments, platform familiarity and usage, as well as advertising effectiveness and engagement. […]
India’s media regulator, the Telecom Regulatory Authority of India (TRAI), has been robustly told that it does not have a mandate to regulate TV advertising. The responses have come as a result of a consultation process organised by TRAI ahead of possible new regulations which would limit the amount of time available for commercial breaks. […]