Guardian News & Media has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance and manage its YouTube channels. The partnership aims to make accessing the Guardian’s award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenues. Announcing the partnership, GNM revealed that its Three Little […]
DISH and the TV networks ABC, CBS, Fox and NBC are going to court on the legality of the introduction of a user-enabled commercial skipping technology branded AutoHop. DISH wants a declaratory judgment (for which it has filed in New York) while the networks are claiming (in the California court) that the device breaches their […]
FourthWall Media announced a technology licence agreement with Microsoft Advertising whereby FourthWall will license a set top box data collection and report processing system from Microsoft Advertising. FourthWall will assume daily operations of Microsoft Advertising’s set top box collection and analytics framework as part of the FourthWall AdAim Network. In return, Microsoft Advertising will continue […]
RGB Networks, the provider of scalable multiscreen IP video delivery solutions announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms. Together, the companies have created a standards-based TV Everywhere advertising solution that enables video service providers (VSP) to deliver specific ads to individual […]
BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, has confirmed that Time Warner Cable has selected BlackArrow to power a system-wide deployment of real-time, dynamic ad insertion within on-demand content. Leveraging the BlackArrow system with third-party solutions, Time Warner Cable intends to bring timely, relevant on-demand advertisements to an audience that […]
Studies by Ipsos MediaCT and HearWatchSay shows that multitasking is a popular activity while consumers are watching live TV, with 63 per cent of respondents reporting that they used a connected device for at least a few minutes the last time they watched live TV. Fifteen per cent used more than one device. The survey […]
The May 14th news that India’s broadcasting regulator is changing the rules on advertising has created some major headaches for local broadcasters. The new rules are wide-reaching but the main problem focuses on the maximum ‘12 minutes in any hour’ limit. Bosses from India’s general entertainment channels met in Mumbai and Delhi on May 15 […]
Shazam-enabled advertising during ITV’s Britain’s Got Talent marked a major milestone for interactive adverts in the UK. Around 50,000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special ad breaks in Saturday’s final. Fans of the show who had Shazam on their smartphones […]
India’s media regulator has upset most broadcasters by limiting the number of TV ads that can be shown in any 1 hour period to 12 minutes. Worse, as far as broadcasters are concerned, is that unused ad-minutes cannot be carried over. This reverses a pattern of operation where broadcasters could average their ad-minutes transmitted from […]
US Dish satellite subscribers will now get feature giving the choice to automatically skip over commercials. The new ‘Auto Hop’ capability for the Hopper whole-home HD DVR system is being activated this week, and it allows customers to skip all commercials for most recorded primetime HD programmes shown on ABC, CBS, FOX and NBC when […]