Targeted television advertising specialist Simulmedia and DVR pioneer TiVo have expanded their set-top box data partnership deploying datasets better to address what is seen as TV’s growing audience fragmentation problem. Simulmedia will use TiVo’s anonymous, aggregated, second-by-second set-top-box data to expand Simulmedia’s endemic client base beyond tune-in/promotional advertisers and drive cost-effective reach across all advertiser […]

Global spend on entertainment and media services will reach $2.1 trillion by 2016, from $1.6 trillion in 2011 according to PwC. But the continuing change to digital over physical distribution will mean that growth will come at a slower pace than in previous years — and at a rate slower than that of overall GDP, […]

India’s broadcasting regulator has ruled that all TV channel must reduce the number of ad-minutes per hour, and trim the ‘screen clutter’ of scrolling ads during mainstream programming. One popular all-news channel (Hindi TV News) shows 20-24 ad-minutes per hour. The new rules limit the total number of advertisements in any hour to 12 minutes […]

Europe’s online advertising market grew 14.5 per cent year-on-year to a market value of €20.9 billion. By comparison the overall European advertising market – excluding online – grew at just 0.8 per cent in the same time period. IAB Europe’s annual AdEx Benchmark survey shows that 1 in 5 advertising Euros in Europe is now […]

Thinkbox’s new TV advertising campaign promoting the power of TV advertising and featuring Harvey and Rabbit is now Shazam-enabled across ITV’s broadcast and online channels. Viewers who have downloaded the Shazam App on their smartphone can now use its audio-recognition technology to access extra content, including an exclusive new short film of Harvey and Rabbit, […]