In the latest issue of Euromedia we publish our annual STB Survey taking the temperature of the segment. Casual observers might think ‘cooling’ would be the obvious answer as Smart TVs become the norm in the replacement market and more and more Apps developers and content companies make provision deals with the various manufacturers. Nonetheless, […]
India’s media regulator says it is prepared to talk about its proposed new rules which limit the number of minutes/hour available for advertising on its TV networks. TRAI has set tough new rules coving on-screen advertising, limiting ad-breaks, and cutting some ad-breaks completely. TRAI also wants to outlaw most ad-based screen ‘clutter’ especially the banners […]
TiVo is to acquire full ownership in TRA, a research company with a system that matches up television viewing with consumer buying habits. The NYT reports TiVo will spend about $20 million to buy out other investors in TRA. “We believe television is at an inflection point,” Tom Rogers, TiVo CEO said. “In the digital […]
Jivox, the multi-screen interactive video advertising technology company, has announced interactive ad insertion for HTTP live streaming (HLS) for mobile sites and apps that support HLS video The latest release of the Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams that are delivered to mobile devices. By doing […]
Following the launch of rival service YouView, Virgin Media has signed up Stephen Fry to appear in an advertising campaign for its TiVo cable TV service. The campaign sees renowned technology enthusiast Fry joining Virgin Group founder Richard Branson to promote TiVo. The adverts see Fry and Branson highlight the intelligent search and Wishlist functionality […]
Investment banker Morgan Stanley says French TV advertising is under extreme pressure, with one major broadcaster predicting a “severe downturn” in the period May to September, and that government help in the form of emergency measures might be needed. French commercial network TF1 will give firmer numbers when it declares its half-year results on July […]
Dish Network’s introduction of a set-top box with an automatic ad-skipping feature has prompted a furious legal response from the major broadcast networks, but although this move could be a ploy by the satellite operator to compel broadcasters to cut retransmission-fee demands, the function could become so popular with consumers that it may prove difficult […]
smartclip, the multiscreen and brand advertising platform, and LG Electronics have announced that smartclip will monetise all ad inventory on the LG Smart TV Platform across Europe, Russia and Australia. The partnership with LG Smart TV offers advertisers a range of branding possibilities, enabling brand marketers to extend their reach to new audiences with these […]
Research into global video trends has revealed that the growth in IP-delivered content is not being matched by a comparable level of investment in advertising across connected devices. The research – a collaboration between sell side video ad management platform, Videoplaza and IHS Screen Digest – found that TV remains first choice for reaching audiences […]
The Spanish TV ad market continues in free fall. The CMT’s latest report reveals that the FTA TV ad market dropped by 13.1 per cent in 2011 to €2.029.6 billion. Mediaset Spain, owner of Tele 5 and Cuatro, is the TV ad market leader taking 42.2 per cent of all ad revenues to €816.7 million. […]