BlackArrow, a provider of advanced advertising solutions for New Television platforms, has announced new technology which bridges the gap between traditional linear TV ad sales and ad execution on new platforms to extend premium pay-TV advertising to new screens. BlackArrow has previewed a new set of services and interfaces, collectively called Linear Extensions for Dynamic […]
In a deal it suggests provides significant advertiser opportunity across nearly 20,000 premium videos, AOL has revealed that its entire original video content library is to be distributed and monetised on YouTube. The deal brings some 20,000 high-quality videos from leading AOL brands, including The Huffington Post, TechCrunch and Moviefone, to YouTube’s audience. According to […]
Charlie Ergen is currently involved in – at least – two bouts of serious litigation. There’s the Cablevision/VOOM case, which restarts on September 24th in New York, and 3,000 miles away in a Los Angeles courtroom Dish Network is defending its ‘Autohop’ ad-skipping service against an application for an injunction from Fox Television. Fox Television […]
A report from investment banker Morgan Stanley says that French TV advertising trends remain downbeat. “TV ad spend continues to be under pressure,” says the bank’s note. “Some campaigns which had originally been frozen are starting to get cancelled, suggesting a soft year-end. [Commercial network] M6 is expected to make its commercial policy much more […]
YouView’s £10 million (€12.4m) launch advertising campaign broke this weekend, as the long-delayed service attempts to convince consumers that it represents the future of TV. The launch campaign will focus heavily on TV advertising. Spots were bought during ITV1’s The X Factor on Saturday with ads running simultaneously on Channel 4 and Channel 5, supported […]
Research by MediaMind, an independent provider of integrated digital advertising solutions, has revealed that the click-through rate (CTR) for online video is 27.4 times that of standard banners and almost 12 times that of rich media ads. In an analysis of over 3 billion ad impressions globally over the first six months of 2012, the […]
Nokia has apologised after it was revealed that an advert featuring video footage which appeared to have been filmed with its new Lumina 920 Windows smartphone had been created using different equipment. The Verge tech site revealed the issue after it noticed a window reflection revealed a cameraman holding what appeared to be an SLR […]
The Italian TV advertising market was worth €2.27 billion at the end of H1 2012, down 9.5 per cent on the same period in 2011, according to figures published by Nielsen Media Research. The most significant trend is that leading broadcasters Mediaset and RAI have lost market share in favour of pay-TV group Sky Italia […]
TiVo Research and Analytics, a wholly-owned subsidiary of TiVo, has entered into a software licensing agreement with Scripps Networks Interactive. As part of the licensing deal, Scripps Networks Interactive will have access to TRA’s patented Media TRAnalytics TV Auto Ratings platform enabling a better understanding of the correlation between exposure to ads and actual purchases […]
After five years of trying to make the TV world adopt its scheme to trade broadcast ads in the same way as it does online banner ads, Google has given up. In a win for the traditional media establishment Google quietly announced in a blogpost that it would close its TV Ads in Adwords product […]