According to digital measurement and analytics specialist comScore, the coming year will present marketers with a range of opportunities to connect and engage with consumers. The findings are contained in the 2013 U.S. Digital Future in Focus report. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile […]
CBS CEO Les Moonves has placed his cards on the table as far as Dish Network’s automatic ad-skipping technology is concerned. In court papers filed in the dispute between the network and Dish, Moonves says that Dish has two options: either close down the AutoHop functionality for Dish DVR users, or else pay CBS an […]
The Citrix ByteMobile Mobile Analytics Report for the first quarter of 2013 provides insights into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services today. The findings highlight subscriber behaviour on various mobile applications and the impact this has on operator networks. In conjunction with the report, consumer survey […]
Charlie Ergen’s pay-TV operation Dish Network has launched a nationwide “multi-million dollar” US television, radio and print campaign designed to build awareness for its ‘Hopper’ ad-skipping device with a built in Sling-player. Dish say that the new device, which received the ‘Best of Show’ award at January’s Consumer Electronics Show, is capable of recording up […]
The Croatian Post (Hrvatska Posta) has launched an advertising campaign for its pay-TV service on Digital Terrestrial Television, as part of a full commercial launch, following a low key rollout in November 2012. Evotv is broadcast in DVB-T2 technology, with signal coverage of 80 per cent of Croatian households (increasing to 95 per cent in […]
Although US network CBS generated nearly $240 million in gross ad revenues from last week’s Super Bowl, after factoring in licence fees and production costs the event likely broke even or lost a little money for CBS according to SNL Kagan. However, the network can also generate higher ad dollars for the pre- and post-game […]
On the one hand the demand for video-on-the-move is growing exponentially says a new report from Juniper Research. Juniper says the number of users of mobile video calling services is forecast to increase four-fold to almost 160 million by 2017, driven by improvements in both the user-interface and the underlying technology. However, while advertising and […]
Thailand’s Food & Drug Administration has sent warning letters to 33 satellite channels saying they must stop airing “exaggerated” advertisements. The channels must immediately stop airing the commercials, or else face fines and potentially imprisonment. 301 channels were officially licensed (mostly with straightforward renewals) only last week by Thailand’s National Broadcasting & Telecommunications Commission, although […]
Shazam, the media engagement company, has confirmed the opening of a new office in Australia to support Shazam for TV advertising. Headed up by Regional Sales Director, Steven Sos, the new office will spearhead Shazam’s ongoing growth of the television service. “Shazam has had tremendous success with our Shazam for TV advertising service in Australia […]
The Baltimore Ravens weren’t the only champions crowned during Super Bowl XLVII. Fans across the US cast their votes on Hulu AdZone, to select their favourite Super Bowl commercials and the results are in. From wily septuagenarians and flashing groupies, to miracle stains and milk-drinking wrestlers, this year’s Super Bowl ads didn’t lack in excitement. […]