Scripps Networks Interactive is launching ulive, a new digital lifestyle video site (www.ulive.com) and distribution network. ulive combines videos from all of Scripps’ brands – HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – plus more than 70 new original video series from Scripps’ talent and social media stars and […]
Discovery Networks Western Europe and Viacom International Media Networks have announced a strategic partnership in the Netherlands to launch a joint sales house called BrandDeli. The new company is 50 per cent owned by both companies and will be launched on November 1st 2013. BrandDeli will replace both Discovery and Viacom’s existing local ad sales […]
The fall in TV ad revenues in Spanish TV was 6.8 per cent to €412.3 million in the second quarter of the year, according to the Telecommunications Market Commission (CMT). Public TVs registered the sharpest fall, down 20.3 per cent, to €30.6 million with state subsidies also going down 8.3 per cent to €441.4 million. […]
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw adspend boosted by the London Olympics and the US elections – reflecting the extent to which the advertising market is now stabilising. According to the latest Advertising Expenditure Forecasts from ZenithOptimedia, the global advertising market […]
smartclip, the multiscreen video and brand advertising platform, has formed a partnership with Euronews, the multiplatform and multilingual European news channel, to monetise its video content across the web, mobile and Connected TV applications. Online video will continue to be a key focus for Euronews as the organisation expands its multichannel presence. The channel’s broadcast […]
Flingo, a publisher of Smart TV apps and Smart TV advertising, has unveiled its new company name and website, Samba TV. The company says that the rebrand “reflects the company’s growth in the Smart TV industry, having signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and […]
A US District Court in California has denied a preliminary injunction application by Fox Broadcasting to block DISH’s Hopper and its DISH Anywhere and Hopper video transfer services. DISH’s EVP/General Counsel, R. Stanton Dodge, in a statement, said: “Today’s decision is the fourth in a string of victories for consumers related to our Hopper Whole-Home […]
Tremor Video, a provider of technology-driven video advertising solutions, has launched VideoHub Connect, a bidding and buying feature now available through its end-to-end video advertising platform, VideoHub for Advertisers (VHA). VideoHub Connect allows advertisers and agencies for the first time to programmatically buy video based on effectiveness, using extensive brand performance analytics. Finally marketers can […]
WeSEE, the advertising and visual classification company, has published research looking at the use of video in the online shopping journey. Findings include that the majority of consumers (56 per cent) would consider using ‘shopable’ videos to make
TiVo Research and Analytics, a provider of single-source TV viewing and purchase data for advertisers and TV networks, has released findings from a study examining purchase habits of consumers exposed to a Comcast Media 360 cross media TV and digital advertising campaign in the US. The data showed that TV and digital have different impacts […]