Flingo, a publisher of Smart TV apps and Smart TV advertising, has unveiled its new company name and website, Samba TV. The company says that the rebrand “reflects the company’s growth in the Smart TV industry, having signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and broadcasters”.

Samba TV’s proprietary technology is built directly into the TV or set-top box to rapidly recognise onscreen content – live or time-shifted – and make relevant information available to a nearby second screen. This interactive feature closes the gap between linear television and the Web, empowering viewers and opening up revenue opportunities for other players. Samba TV’s key services include:

“Our brand is about more than our name — it’s about what we believe in. In the last few years, we made huge strides in our industry, winning hearts as we strove to make TV better,” said Ashwin Navin, CEO and co-founder of Samba TV. “Our new brand resembles a heart reflecting those efforts and represents the best things about TV.’

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Categories: Advertising, Connected TV