Channel 4 has announced its database of registered viewers has now reached over 10 million registered viewers, which includes one in two of all 16-24 year olds in the UK. This key milestone in Channel 4’s viewer engagement strategy has enabled Channel 4 to introduce new targeted advertising to VoD, which have helped drive growth […]
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated
NBCUniversal and Comcast have formed a partnership to launch ‘NBCU+ Powered by Comcast – a suite of advertising products designed to increase the effectiveness of media buys through consumer segmentation, advanced analytics and targeting. The products offer advertisers a two-part advantage, the company said. First, the ability of advertiser to match their own consumer data […]
Specific Media has launched TV Audience Segments (TVAS), a targeting solution that allows advertisers to accurately reach online users based on their TV viewing. By fusing data from trusted industry sources, notably Nielsen and BARB (Broadcasters’ Audience Research Board), the solution allows for a robust cross-media campaign. The solution enables advertisers to accurately extend TV […]
TV ad-spend is off to a good start in Q1 according to a report from banker Morgan Stanley. The bank has taken advice from many of its broadcasting contacts and the overall mood is optimistic. “Our German and British contacts were bullish. Our French contacts were cautiously optimistic. Our Spanish contacts were also optimistic but […]
Charlie Ergen’s plans for users unrestricted use of their Sling Media/Dish ‘Hopper’ devices received another court approval on January 24th. Notably, the US Court of Appeals for the Ninth Circuit “unanimously” threw out Fox Broadcasting’s appeal to re-open the court’s earlier (July 2013) decision in favour of Dish’s PrimeTime Anytime and AutoHop features on the […]
According to Nielsen’s quarterly Global AdView Pulse report, display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Beachfront Media, the video technology company, has unveiled its next-generation video ad mediation platform for TV apps. With Beachfront.iO, video publishers and developers who have created TV apps can now monetise them and mediate all of their video ad networks, trading desks, and direct campaigns using Beachfront.iO. With Beachfront.iO, publishers and app developers can use […]
Spain’s TV ad market is beginning to recover from the deep crisis with an estimated growth of 3.5 per cent this year after having lost 50 per cent of its total revenues since 2007. The latest report from i2p saw symptoms of recovery in the last quarter of 2013 when TV ad revenues grew by […]
ITV Commercial has revealed results from a number of successful ad campaigns within The X Factor app 2013. Key findings show that interactive content is the most effective way to engage second screen users and drive post-advertising actions. ITV launched its Ad Sync format in 2012, creating a new interactive ad format which allows viewers […]