blinkx has issued a detailed rebuttal to allegations that it used questionable tactics to boost revenues. The company has been fighting to restore its reputation since in January when a Harvard Business School professor published a critical blog post that prompted blinkx’s share price to fall 30 per cent. Although online advertising revenues are expanding […]
Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week […]
SQAD, the largest independent source in the US for TV, radio and digital costs and analysis, has announced the results of its in-depth study of 2013 advertising costs for TV and the Internet. For the first time ever, SQAD has created a comparison of four of its Media Databases from a CPM perspective: Display, Cable […]
Microsoft is launching its Video Network in the UK, which will allow advertisers to buy pre-roll video ads programmatically across its MSN content portal, along with 350 publishers that are part of the network. Rival Google owns YouTube while AOL boasts web advertising platform Adap.tv, which this week launched a programmatic network. Microsoft is aiming […]
Highwinds has become the exclusive CDN (content delivery network) provider for LiveRail, the video monetisation platform for publishers. Highwinds has a strong foothold in the ad tech space, with nearly 20 top platforms currently on its customer roster. These advertising properties leverage Highwinds CDN for reliable global delivery of rich media ads to connected devices. […]
A research company working with Facebook is releasing a study showing how data from the social networking site can be used to better target and buy television commercials. The analysis of public Facebook data by 4C, which has been applying computations science to big data for 20 years, found connections between the brands people interact […]
Anne Sweeney, President of Disney-ABC Television Group and Co-Chair, Disney Media Networks, has said that rather than going through a period of creative disruption, the TV industry is going through creative transformation. Delivering a Keynote Address at the FT Digital Media Conference in London, Sweeney, who is to step down from her role in January […]
Cox Media, the advertising division of Cox Communications – the third-largest US cable TV company – has announced the commencement of new addressable advertising trials as part of an ongoing strategy to develop advanced advertising products and new programmatic sales capabilities. Cox Media and INVIDI Technologies Corporation are engaged in an exploratory agreement to measure […]
AOL have unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across all screens including TV, formats and inventory types. AOL’s Chairman and CEO, Tim […]
The advertising spend in Spain will continue falling in all media, including TV, in 2014 except for digital media with an estimated growth of between 1 and 3 per cent, according to IAB Spain. Digital advertising already represents 21 per cent of the total ad market, second behind television reaching €878.4 million in 2013. TV […]