The FA has extended its deal with EE as the lead partner of all England football teams and Wembley Stadium. The four-year extension will see the EE logo continue to appear on all training kits worn by the England senior men’s and women’s squads and all development and para teams up until 2028. EE has […]

Channel 4 is the new sponsor of KISS Breakfast, marking the first time that the broadcaster is sponsoring the Bauer Media radio station. The multi-year sponsorship, beginning immediately, will see a variety of Channel 4 trails, spotlights and credits featuring across the station’s content. Components of the sponsorship include three 10-second credits during each hour […]

Japan’s Fuji Media Holdings has held an emergency board meeting after 80 advertisers, including the likes of Toyota, McDonald’s, 7-Eleven and SoftBank, said they would pull adverts from its TV channel. The company is accused of failing to respond adequately to a sex scandal involving Masahiro Nakai, a 52-year-old former star in the boyband SMAP, […]

FreeWheel, a Comcast company and technology platform for the video advertising industry, has released findings from the fifth edition of its European Marketers Survey, in collaboration with CoLab Media Consulting, which aims to uncover agencies’ and advertisers’ spending priorities and marketing objectives for 2025, as well as their perspectives on sustainability in advertising. The survey […]

Proximic by Comscore, a division of Comscore, and a provider of audience and content targeting solutions for programmatic activation, has released its third annual State of Programmatic Report for 2025. A key finding shows that 72 per cent of respondents are planning to increase programmatic investments in 2025, demonstrating advertisers’ continued reliance on programmatic strategies. […]

Data from MediaRadar shows that advertisers spent $4.8 billion (€4.59bn) on TikTok during 2024, a 27 per cent YoY increase from 2023, when $3.8 billion was spent. Of note, end-of-year spend skyrocketed compared to 2023, with a 45 per cent YoY increase in November and a 77 per cent YoY increase in December. Top advertisers […]

ITV has announced three new investments to add to its Media for Equity portfolio at the start of 2025 in ufurnish.com, an online furniture search and comparison platform, mynestegg, a Pension & Stocks and Shares ISA consumer savings platform and Tryp.com, a personalised travel platform. As part of ITV Adventures Invest, its Media for Equity […]

Teads, the global media platform, HAS announces the launch of Teads Dynamic Vertical Video, designed to drive engagement during key sports moments. Combining AI, immersive vertical video, and Stats Perform’s live sports data, this ad format enables advertisers to maximise mobile screens and deliver impactful experiences within premium content. Teads says its new ad format […]

In the competitive arena of online casinos, strategic advertising has become a pivotal force for growth. As 2024 unfolds, businesses are heavily investing in creative campaigns to capture a larger audience. The ability to attract and retain players through effective advertising is crucial in this booming industry. Over recent years, the rise of casino platforms […]

CNMC, the Spanish regulatory body, has fined sports streaming platform DAZN €182,531 for showing an advert without a specific ad tag. The legal breach happened during a football match between Barcelona and Real Madrid in October 2023 on the DAZN La Liga channel which has nationwide coverage. The streaming platform aired an advert without including […]