Truelink Capital has completed an investment in Channel Factory, the adtech company specialising in brand suitability, contextual targeting, and media optimisation solutions for digital advertising. Financial terms were not disclosed. Founded in 2014 by Tony Chen, Channel Factory is a partner to some of the world’s leading brands, agencies, and media buyers, delivering contextually targeted […]

Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

Channel 4 Sales has secured Nice’n Easy, a Clairol brand owned by beauty company Wella, as the sponsor of The Honesty Box, a new nine-part reality dating experiment on E4. Building on the success of Clairol’s sponsorship of Channel 4’s First Dates, which featured the Nice’n Easy at-home hair colourant, the deal will include linear […]

iSpot, the cross-platform TV ad measurement company, has released the company’s Quick Serve Restaurant (QSR) Outcomes Ranker, offering a look at the top-performing QSR creatives, genres, and dayparts on linear TV in the US from Q1 2025 from top QSR brands including Burger King, Subway, Starbucks and more. A great ad can spark a craving, […]

DoubleVerify, the software platform for digital media measurement, data and analytics, is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch Foundation (IWF). The IWF operates globally to combat the spread of Child Sexual Abuse Material (CSAM) through the detection and identification of […]

Innovid, the independent software platform for the creation, delivery, measurement and optimisation of advertising, has announced the release of its annual CTV Advertising Insights Report. Based on billions of video ad impressions served by Innovid in 2024, the report offers a look at the current state – and future trajectory – of CTV advertising. As […]

Magnite, the independent sell-side advertising company, has unveiled the next generation of its SpringServe video platform, a CTV/OTT solution combining its SpringServe ad server with the advanced programmatic capabilities of the Magnite Streaming SSP. Initial clients to include Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros Discovery. The unified platform streamlines buyers’ […]

Canela Media, the technology and innovation driven multicultural media company, has announced the launch of Club Canela, a fully integrated in-app streaming rewards programme, designed to create a deeper connection with Canela.TV users and bring forth new and innovative opportunities for brands to engage with these audiences. Launching this April, Club Canela will allow registered […]

Digital i, the TV analytics firm, has released its latest Trend Report looking at evolving streamer strategies. The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD, Netflix’s live programming initiative, and the role that YouTube is playing in the new streaming landscape. Ad-supported on Premium SVoD According to viewing […]

iSpot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ahead of this year’s TV ad buying upfronts, sharing key executive takeaways from agencies and brands across industries. The survey took an industry pulse around critical industry topics from measurement-focused marketers – from anticipated marketing budget […]