Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with Yahoo DSP. This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of the streaming service’s ad-supported countries. “Integrating Yahoo DSP is all about driving performance […]
Combining digital audio and in-video audio advertising drives brand recall and purchase intent. This is the key finding of research undertaken by Audion, a digital audio player in Europe, in partnership with xpln.ai, a specialist in measuring advertising attention to determine the effectiveness of digital audio advertising. As audio establishes itself across all digital environments, […]
During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube Affinities and Outcomes Planner are all new tools that ITV says will help its commercial clients to get the most out of their TV […]
ProSiebenSat.1, the German media group, and FreeWheel, the Comcast Company and technology platform for the video advertising industry, are entering into a partnership to enable pan-European cross-media campaigns on the big screen. This is made possible by FreeWheel’s technologies as well as the international rollout of the Media Manager from ProSiebenSat.1 subsidiary Virtual Minds. “The […]
A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]
Roku and Dentsu have revealed findings from a study looking at how US consumers engage with shoppable TV. As streaming becomes the dominant mode of TV consumption, advertisers are reimagining what’s possible with shoppable TV and how to best engage with consumers. Key insights from the research show that consumers are increasingly open to shopping […]
RTL AdAlliance, RTL Group’s international media sales house, has entered a strategic partnership with AudienceProject, a provider of audience measurement and targeting solutions. The partnership enhances RTL AdAlliance’s targeting and measurement capabilities, paving the way for the launch of Audience Guarantee – a new product that enables advertisers in the Nordics to reach their target […]
Samsung Ads has announced the launch of its GameBreaks ad format in the UK market, following a rollout earlier this year in the US and Canada. Built natively for Samsung Smart TVs, GameBreaks transforms traditional ad breaks on Samsung TV Plus – the ad-supported streaming service available on Samsung Smart TVs – into remote control-powered […]
Subscription brands are pulling away from digital advertising. According to a report from Bango, 48 per cent of subscription leaders report diminishing returns from traditional direct acquisition methods like paid search and paid social media. A further 53 per cent warn that direct marketing is becoming “unsustainable” as customer acquisition costs spiral. The report — […]
A study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platform Azerion UK and undertaken by creative data provider DAIVID, the research, The Evolution of TV Advertising: Delivering Effective CTV Executions, claims to be the first […]