Channel 4 Sales is launching Partner Lab, a new in-house creative partnerships team built to help brands stand out. Partner Lab will offer solutions across Partnerships, Sponsorship, Creative Strategy and Production to deliver campaigns across TV, streaming, sponsorship, and branded entertainment. ​ Partnerships and Sponsorship will manage campaigns across the full Channel 4 ecosystem, from […]

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a strategic partnership between its advertising division, Titan Ads, and TiVo, a wholly-owned subsidiary of Xperi and a pioneer in entertainment technology. The partnership is expected to enhance advertising effectiveness across both Titan OS and TiVo OS by offering advertisers one streamlined buying route, […]

Zoom Media, the out of home media owner, has released a study focusing on the habits and views of young exercise-focused consumers, Understanding Gym Z. Findings reveal that ‘Gym Z’ are highly receptive to advertising with 71 per cent of Gym Z reporting they trust in-gym advertising and 73 per cent actively paying attention. The […]

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with Tubi, the ad-supported streaming service, granting Titan OS exclusive access to Tubi’s advertising inventory in the UK. The deal covers pre-roll and mid-roll advertising on Tubi, which launched in the UK in 2024, and unlocks new opportunities for audience engagement and […]

For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corner of a TV screen can turn a thirty-second commercial into an instant conversation between a brand and its audience. The Bridge Between Screen and Action QR codes […]

The UK’s Competition and Markets Authority (CMA) has confirmed that the legal tests have been met to designate Google with strategic market status (SMS) in general search and search advertising services. The UK’s new digital markets competition regime came into force on January 1st 2025, allowing the CMA to take targeted and proportionate action to […]

At the 2025 Amazon Upfront UK event, senior executives from Amazon Ads, Prime Video and Amazon MGM Studios were joined on stage by celebrities and actors to showcase Amazon’s entertainment portfolio and highlight its advertising solutions. During the presentation, Amazon announced that Prime Video has grown its average monthly ad-supported reach to more than 22 […]

The British Red Cross has announced its first-ever TV partnership with Channel 4. The campaign launches kicks off during an ad-break when Gogglebox airs from 9pm on 10th October 10th, marking the start of a new 5-year brand strategy which sees the charity appear in new places. The partnership, brokered by newly appointed media agency […]

Mercedes-Benz Vans UK has signed a deal to sponsor movies across the Great! network of TV channels in a new 12-month deal beginning this October. The sponsorship will showcase the Mercedes-Benz Sprinter range alongside movies shown across the Great! channels – airing on Freeview, Sky, and Virgin Media – in a partnership led by Sky […]

Research from Cint, a specialist in research and measurement technology, has revealed new opportunities for advertisers in the gaming space, as consumers show high engagement with video games, and strong receptiveness to in-game ads (IGA) when done right. Key findings from the study include: 49 per cent of respondents say they play video games daily, […]