DoubleVerify (DV), the media effectiveness platform platform, has released its 2025 Global Insights: How Consumers and Marketers Use Walled Gardens report that includes platform-level insights and examines how social media continues to shape digital advertising, news consumption and commerce. “The appeal of advertising across social media platforms lies in their ability to blend entertainment, community […]

Ad spending in the UK is predicted to grow 5.5 per cent in 2026, according to ad spend provider Guideline. Q1 spending is expected to grow 6 per cent, with the Olympics and an improving economy helping to boost spending. The Olympics and World Cup will also help offset linear declines, with linear contracting just 2.6 […]

Samsung Ads, the advanced TV advertising division of Samsung Electronics, has integrated with Amazon Publisher Cloud. The integration enables advertisers to join the Smart TV footprint of Samsung Ads with Amazon’s shopping, streaming, and browsing signals to plan and activate signal-enhanced campaigns through Amazon Ads. Powered by Amazon Publisher Cloud (APC), a solution built on […]

Nexxen, the advertising technology platform, has announced a collaboration in Australia with Fox’s AVoD platform Tubi. The initiative gives advertisers access to Tubi’s inventory through the Nexxen Supply Side Platform (SSP), opening new opportunities to engage Australia’s growing base of streaming audiences. Tubi Australia’s viewer hours have grown 50 per cent since shifting its sales […]

The new Christmas advert from Intermarché, the French supermarket chain, has achieved an ‘exceptional’ 5.0 Stars with leading creative effectiveness platform System1 – the highest score for a French advert since testing began. System1’s Star Rating measures an advert’s long-term brand-building potential based on the audience’s emotional response, with a score of 5.0 or above […]

LiveRamp, the data collaboration partner, has announced that the multimedia news brand, Daily Mail, and sports streaming platform, DAZN, have joined its collaboration network. These publishers now leverage LiveRamp’s Authenticated Traffic Solution (ATS) to enhance addressability across their premium audiences, enabling brands to activate and measure campaigns more effectively. LiveRamp’s Authenticated Traffic Solution helps publishers […]

AppsFlyer has released its annual analysis of mobile app trends, revealing how AI shaped both consumer behaviour and marketing strategy in 2025. GenAI adoption accelerated across the app ecosystem, with installs up 16 per cent and category spend reaching $824 million (€707.9m) across iOS and Android. GenAI apps ranked among the fastest-growing categories of the […]

Mike Shaw, Director, EMEA Ad Sales at Roku, and Richard Halton, Managing Director at Roku UK, have shared their TV advertising industry predictions for 2026. The pair foresee more thoughtful personalisation, Connected TV (CTV) evolving into a true commerce engine, and a more transparent and accountable advertising ecosystem. “In 2026, success in the broadcast and […]

A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from […]

Universal Ads, which enables brands to create, buy and measure ads across premium video, has announced that another round of third-party publishers has joined the Universal Audience Network in the US, bringing the total to more than 20 and giving brands new ways to reach qualified audiences at scale, all in one place. The new […]