DeepIntent, the healthcare advertising platform, has announced the release of its HealthFirst FAST Package, a performance-driven solution delivering scalable access for healthcare advertisers. Built for healthcare performance, the new FAST offering connects brands looking to reach verified patients and providers across streaming publishers, with launch partners including LG Ad Solutions, Pluto TV and more. “As […]

Spain’s Advertising investment in television dropped by 5.9 per cent, to €886.1 million, in the first six months of the year, according to Infoadex. Linear TV saw the sharpest decline, down 8.3 per cent in the first half of 2025 compared to the same period in 2024, falling from €839.8 million to €770.3 million. The […]

Online privacy and data sharing have been back in the headlines following the introduction of the Online Safety Act. Data from Kantar Media TGI shows that while consumers are worrying about personal information online they also don’t mind sharing data if it delivers a better viewing experience – such as personalised advertising on streaming platforms. […]

Ahead of the new Premier League season kicking off, data has shown the league’s official partners experienced significant audience engagement growth through the 2024/25 season. The data, from adtech firm Quantcast, highlighted that Barclays topped the league of addressable audience growth throughout the season. The Premier League partners table highlights the growth of open internet […]

Netflix has reported “another successful” Upfront in the US, finalising deals with a number major holding companies and independent agencies. “This year, we more than doubled our overall commitments, which is in line with our expectations, and saw year-over-year growth across all key categories like Retail, CPG, Telco, Health & Wellness, Entertainment and Tech,” said […]

Sky Media has revealed its Premier League partner line-up as it readies for the 2025/26 season, welcoming four new brand partners, expanding the deal to a record six sponsors. This milestone marks the single largest Premier League investment in Sky’s history, delivering commercial growth and brand impact across broadcast, digital and social channels. From August […]

A study from Harris Poll reveals how the FIF World Cup 2026 could become a defining cultural moment for US brands, and highlights why now is the time to pay attention to the rapidly growing football audience. Although football is still catching up to other sports in American popularity, the gap is closing. Since 2020, […]

DoubleVerify (DV), the software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its 2025 Global Insights: AI, Automation and the Future of Digital Advertising report. The report draws on DV’s platform intelligence, campaign-level analytics and a global survey of 1,970 marketing and advertising decision-makers to explore how artificial intelligence (AI) […]

AdGood, a nonprofit organisation seeking to revolutionise access to Connected TV (CTV) advertising for mission-driven organisations, has announced a new partnership with A+E Global Media. Through this collaboration, A+E Global Media will donate premium CTV advertising inventory to support nonprofit organisations across the country. This partnership enables nonprofits of all sizes to access CTV ad […]

OSN, an entertainment provider in the MENA region, has announced a partnership with advertising technology player The Trade Desk. This strategic collaboration makes The Trade Desk the first demand-side platform (DSP) to offer advertisers direct access to OSNtv’s programmatic video inventory. Advertisers can now reach audiences at scale across OSN’s library of arabic and international […]