Q2 2025 brought a number of notable television events to US audiences, such as the March Madness finals and The Masters. The TV political ad landscape also warmed up, as the Wisconsin Supreme Court race and the New Jersey gubernatorial primary captured major ad dollars. While linear TV remained the dominant viewing platform for these […]

Acast – the independent podcast company – has announced a global partnership with Magnite, the independent sell-side advertising company. Through this partnership, Acast’s podcast inventory, comprising over 140,000 podcasts that generate more than 1 billion listens quarterly, will be available to advertisers via Magnite.  The collaboration responds directly to the growing demand from media buyers […]

Sky Media has announced a collaboration with Merlin Entertainments, which will see the global attractions brand take over all Sky Cinema channels, in a new media partnership launching immediately. The partnership spans Sky Cinema’s complete ecosystem – including linear, VoD, streaming, social, SFVoD, and Sky Showcase films. Merlin will sponsor all Sky Cinema channels, from […]

Worldpanel by Numerator has found that paid-for ad supported streaming services are on track to surpass ad free services in UK households by Q2 2026. The Entertainment on Demand (EoD) findings show that Disney+ achieved its highest share of new paying subscribers in over two years between April and June 2025, while Netflix continued to […]

Magnite, an independent sell-side advertising company, has announced a strategic partnership with dentsu in EMEA to accelerate innovation and performance across the media supply chain. Dentsu is tapping into Magnite’s built-for-video tools and technology to power dentsu Total TV and support its ambition to lead in the ‘Algorithmic Era’ of advertising, where interoperability, automation and […]

Alphabet Q2 2025 made $96.4 billion (€81. 9bn) in revenue. Net income was $28.2 billion, up 19 per cent from the second quarter of 2024.5 YouTube’s ad revenue for the quarter ending June 30, 2025 came in at $9.8 billion. In June, YouTube made up 12.8 per cent of all TV usage, according to Nielsen, […]

The global entertainment & media (E&M) industry edged towards $3 trillion (€2.55tn) in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according to PwC’s Annual Global Entertainment & Media Outlook 2025-29. The E&M industry is projected to grow at a compound annual growth rate (CAGR) […]

UK commercial PSB ITV says its H1 performance is ahead of market expectations as it continues to execute successfully Phase Two of the More Than TV strategy, including the expansion of its UK and global production business in ITV Studios, supercharging its streaming business, ITVX and optimising its highly cash generative linear broadcast business. Total […]

Atresmedia has reported a net profit of €63.8 million for the first half of 2025, reaffirming its position as Spain’s leading TV group. During the first half of 2025, Atresmedia recorded net revenues of €506.6 million and an EBITDA of €85 million. The group’s advertising revenue remained stable, with a total market increase of 0.8 […]

wedotv, the global ad-supported streaming TV network, and Italian digital TV platform tivùsat have expanded their channel distribution partnership to include wedotv’s FAST channel wedotv BIG stories. The platform, which serves all of Italy, Vatican City, and San Marino, is also moving up the EPG slot for wedotv movies for increased visibility. The announcement was made […]