Sky Media has announced charity GoodGym as the overall winner of the Sky Zero Footprint Fund, receiving an additional £500,000 in media value to further amplify their sustainability mission. Chosen from six inspiring finalists – Fussy, GoodGym, Guppyfriend, PÄRLA, Tony’s Chocolonely and Wrap – the Grand Prix winner was announced at a Soho Hotel event on […]

Channel 4 Sales, the advertising sales representative for UKTV, has secured Plusnet as the sponsor for two key U&Dave programming strands. Internet service provider Plusnet will sponsor Weekday Primetime on U&Dave and U&Dave Comedy across U’s streaming platforms, as well as having a minimum of ten channel idents appear across the U&Dave channel daily. Starting […]

TripleLift, the Creative SSP, has announced an expansion of its Programmatic Pause Ads solution. The expansion includes new publisher supply integrations and strategic product features designed to make high-impact formats immediately accessible and highly performant for all advertisers. The latest wave of US publishers to participate in Pause Ads includes Xumo and Plex among others, […]

Comcast Advertising, the advertising division of Comcast, has released the findings from its latest Streaming TV Uncovered survey. The study looks at how marketers across the UK, France, Germany, Italy and Spain are approaching their budgets and media priorities for the next twelve months. It signals a mood of cautious optimism, with brands remaining alert […]

Seedtag, the neuro-contextual advertising company, has revealed the results of a neuroscience study, conducted in partnership with Professor Moran Cerf, a neuroscientist at Columbia University. The research shows that Neuro-Contextual ads deliver 3.5x higher neural engagement than non-contextual ads – and 30 per cent higher than standard IAB contextual ads. Amid a backdrop of traditional […]

According to Worldpanel by Numerator’s latest Entertainment on Demand (EoD) report, women’s sport continued to garner attention with European audiences between July and September 2025. In Great Britain, England’s victories in the UEFA European Cup and Rugby World Cup meant that 60 per cent of sports viewers watched women’s games; in France, this was even higher […]

LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]

A Disney short film about a little girl whose doodle comes to life after Santa mistakes her drawing for a Christmas wish is the most emotionally engaging ad of the festive season. That’s according to analysis from DAIVID, which used its AI-powered creative testing platform to identify the Yuletide campaigns that sparked the most intense […]

MiQ, a programmatic media partner, has announced a partnership with Titan OS, the Barcelona-based technology, entertainment, and advertising company. MiQ consequently becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV). With this strategic partnership, MiQ enhances its TV Intelligence […]

Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV. SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potential transformative power […]