ITV Commercial has revealed results from a number of successful ad campaigns within The X Factor app 2013. Key findings show that interactive content is the most effective way to engage second screen users and drive post-advertising actions. ITV launched its Ad Sync format in 2012, creating a new interactive ad format which allows viewers […]
The UK advertising market is set to have its best year since the pre-recession days of 2008, fuelled by the economic recovery and an anticipated advertising blitz this summer during the football World Cup in Brazil. The latest IPA Bellwether report found that advertisers raised their budgets for a fifth quarter in a row in […]
More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky’s new tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial. Major household names using the service include Tesco, Royal Bank of Scotland, American Airlines and Audi. Brands including Citroen and Dial-A-Flight have […]
According to a research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from €6.9 billion in 2012 at a compound annual growth rate (CAGR) of 26 per cent to € 27.9 billion in 2018. This will then correspond to 19.3 per cent of […]
Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]
Volvo has signed a two-year deal with Sky Atlantic HD to be the channel’s sponsor as of January 1st 2014. As sponsor, Volvo receives creative around the channel’s programming on TV, on demand and via Sky’s mobile TV service, Sky Go. The deal, negotiated by media agency Mindshare, also extends to include sponsorship of dedicated […]
In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]
As the battle for Americans’ right to congressionally granted free-to-air broadcast access heats up, Alki David, CEO and Founder of Internet television service FilmOn, has responded to rival Aereo’s December 12th brief asking for a Supreme Court hearing (Aereo welcomes Supreme Court battle). “Aereo’s brief asking for a Supreme Court hearing is vital to the […]
Facebook will begin selling video ads later this week reports the WSJ. The ads will play automatically in users news feeds as Facebook targets a share of the $66.4 billion that advertisers are expected to spend on US television this year. One of the first ads to be played will be a short tease made […]
YouTube will generate 50 per cent in ad revenue year-on-year in 2013 says a report from eMarketer. Advertisers will spend a projected $5.6 billion as advertisers seek a younger audience watching on new devices. YouTube does not keep all of the advertising revenue that flows through its site, paying much of it to partners and […]