PlaceIQ, Media Storm, Rentrak trial PIQ PrimeTime Measurement
PlaceIQ, specialists in audiences analysis, and Media Storm, the second largest independent media agency in the US, have announced today a unique campaign with a major sports network. The campaign, first to use new PIQ PrimeTime Measurement, was designed to drive viewership of Major League Baseball (MLB) on the network. Leveraging a cross-section of location-based […]