The increasing use of Internet protocol (IP) enabled devices has fuelled massive video consumption and, in turn, driven the need for online video analytics (OVA) solutions globally. Publishers, advertisers and service providers have come to the realisation that OVA solutions are essential to device effective strategies to monetise from targeted video services. Analysis from Frost […]
Australian telco Optus is to conduct a closed trial of a real-time, interactive, multimedia video experience at its Sydney headquarters that delivers content to subscribers through onsite base stations via Liquid Applications, a solution developed by partner Nokia Networks. The trial is designed to distribute video and multimedia content to users directly from adjoining base […]
Sorenson Media, a specialist in the field of digitally-enabled Advanced TV and analytics, and Frank N. Magid Associates (Magid), consultants to the media industry, have announced a partnership that will enable the firm to provide ongoing strategic counsel and research-based exploration of the benefits of Sorenson’s Advanced TV and analytics services to the industry. Magid, […]
TVbeat, the TV analytics company delivering real-time TV audience measurement solutions and Xstream, the premium provider of OTT and TV Everywhere services and vendor of the award winning video management system, Xstream MediaMaker have announced a new partnership enabling their customers to deliver more personalised content covering any business model, anywhere and on any device. […]
ONO, the largest Spanish cable operator and the third largest pay-TV company, has reached an audience measurement agreement with Kantar Media whereby it will measure the behaviour and viewing habits of ONO´s subscribers. Using its Return Path Data (RPD) technology, Kantar Media will collect and assess audience data for linear pay-TV, time-shifted consumption and VoD […]
Kantar Media has signed an agreement to continue operating the National Television Audience Measurement service in Israel. This prestigious contract, announced by the Israeli Audience Research Board (IARB), extends Kantar’s television measurement provision in the market until 2019. Kantar Media has been delivering the official TV ratings service continuously to IARB and its members since […]
Witbe, the test & monitoring company, announces Ultra-HD Videos full support 4K TV has been the main buzzword of 2014. All content providers and broadcasters want to provision the latest technologies to their viewers and offer them the best experience possible. But moving on to ultra-HD content involves significant structural changes meaning high deployment costs […]
“While network and subscriber data can provide value throughout the service provider’s organisation, that information is a particularly valuable tool for marketing and customer care departments looking to improve the customer experience and enable the creation and delivery of more targeted and personalized services,” says Shira Levine, Directing Analyst, Service Enablement and Subscriber Intelligence at […]
DTG Testing, the UK’s only accredited house testing against the Digital Radio Tick Mark specification, has successfully tested more than 100 different DAB products. The Digital Radio Tick Mark scheme was established in June 2014 by DRUK, the industry association for digital radio in the UK, to set minimum standards for DAB products in performance […]
comScore has announced a strategic alliance with WPP’s data investment management division, Kantar. The alliance, which covers territories outside the US, establishes a framework for the parties to bring the best of breed together from the two companies – their products, technology, data assets, research panels and relationships – to provide cross-media audience and campaign […]