CIMM adds six new members
The Coalition for Innovative Media Measurement, an industry group formed last year to promote innovation in TV and cross-platform audience measurement, has confirmed the addition of six new members: Gannett, PepsiCo, Belo, ConAgra, Hearst Television and Microsoft. CIMM now has a total of 21 members. In addition to announcing the new members, CIMM unveiled the […]
