In-Stat identified two potential models for mobile TV viewing: ';waiting room' and ';leisure time' with very different requirements. David Chamberlain, In-Stat analyst, suggests that personal devices such as cellphones and personal media players are preferred for the waiting room scenario. However, if there is more time available, survey respondents preferred larger screens on products such […]
Call to Action allows users to get more information or to communicate with the advertiser while the advertisement is playing. For example, if you see an advertisement for the latest car, you would press the call to action button and an SMS text could be sent to your phone with the nearest dealership or a […]
An industry standard for portable and handheld devices could make it easier for consumers to connect these devices with home audio and video systems, in-vehicle audio, video and navigation systems and other consumer electronics (CE) products
The acquisition of Optibase’s digital video and streaming business for 2.6 million Scopus shares amounts to 19 per cent of its share capital. The deal increases Optibase’s stake in Scopus from 36.6 per cent to 46 per cent. The companies did not disclose the price of the deal, put on the basis of Scopus’ current […]
The scheme has been criticised because Sky have an unfair advantage when it was handed the contract to be the digital switchover help scheme’s ';standard offer' for the ITV Border region, the first part of the UK to go digital. For the first two months after installing its set-top boxes, Sky provides free access to […]
ECB chairman Giles Clarke called for a public debate into the reasons why the BBC failed to make a bid for the various packages. A BBC spokeswoman rejected the ECB’s criticisms for not bidding for the television rights. “We’ve always said any bid for live Test cricket was subject to value for money and fitting […]