The report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56 per cent have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and […]
France Telecom's Orange is making a full-frontal assault on the IPTV market in Spain in an attempt to snatch market share from Telefónica , whose IPTV service Imagenio currently counts 575,000 subscribers. To this end, the company has launched a promotional offer that includes free of charge for two months the package Paquete Plus from […]
Despite the rosy picture, full digital conversion is only expected in four (Finland, France, Ireland and the UK) of Western Europe’s 15 major broadcast countries. Adam Thomas, Informa’s Media Research Manager, said: "While cable will remain the region’s leading pay TV platform, the satellite subscriber base is eating into its dominance. Satellite’s much higher ARPU […]
The service, free to DirecTV customers, will deliver four channels – all in HD – of Tournament coverage, including three unique channels that will focus on a featured group each day, featured holes and a new offering called ';Players In Depth'.
The company affirmed its full-year financial targets after revenue rose at its film, cable and networks segments. Time Warner also took legal and tax steps that make it possible to split its AOL online business and sell it in parts. The New York-based media conglomerate said net income fell to $792 million from $1.07 billion […]
While prime-time programmes can attract about 1.5 million people and deliver mass audiences to advertisers, viewer numbers will fragment as broadcasters run their new high-definition and standard-definition channels, said David Wiadrowski, the lead partner for communication and entertainment at PwC. He predicted the channels would need to invest more in content to retain audiences, putting […]
Virgin Media, which has Britain's highest broadband speeds and reaches more homes than its rivals, said it lost 19,500 net customers in the normally weak second quarter, taking the total of residential customers on its cable network to 4.74 million. Underlying operating profit rose 6 per cent to £333 million thanks to incremental cost cuts […]
Meanwhile, Premiere is hoping to convert the thousands of pirate viewers illegally viewing the service into legitimate subscribers through a new campaign. The platform, currently in the final stages of a card swap out programme aims to use “special distribution channels” to target the non-payers.
BSS suggests that for many alternative media this will be the first economic slowdown in which they will be seriously tested, such as online search, digital out-of-home media, word-of-mouth marketing, videogame advertising, and social network advertising, among others. As a result of these trends, VSS projects that broadcast TV will become the largest advertising medium […]