Analysis from Effectv, the advertising sales division of Comcast Cable, examining the reach of 165K campaigns to determine the relationship between the number of networks in a linear TV campaign and overall reach, reveals that in today’s media landscape, where TV viewership is fragmenting more than ever, audience reach is maximised by buying across more […]
EBU Members have elected a new Executive Board, made up of eleven senior executives of public service media from throughout Europe. The new Executive Board was elected at the EBU’s 89th General Assembly in December 2022. The Board is responsible for ensuring the implementation of the EBU’s strategy and policies. Eight current board members will […]
Finecast, an addressable TV provider, has announced the results of its latest piece of research which provides new insights into the effectiveness of addressable TV advertising. Commissioned by Finecast and conducted by scientists from UCL, the study investigates how the brain responds to addressable advertisements across four key neuro-networks: attention, emotion, reward and memory. The […]
VIDAA, a smart TV operating system and streaming platform, and a subsidiary of Hisense has announced an agreement for Google TV and other Android TV OS devices to carry VIDAA’s sports content, which includes FIFA+. As a long-term partner of VIDAA, Tremor International, an end-to-end digital advertising technology platform specialised in Connected TV, video, and […]
ONE Championship, the global MMA organisation, and FanDuel, the online gaming company in North America, have signed a new deal that will bring ONE Championship’s events to the newly launched FanDuel TV network. The partnership, featuring weekly Asia primetime events officially kicks off on January 20th 2023. To give viewers an early preview of the […]
The US Federal Communications Commission (FCC) has approved SpaceX’s application to deploy up to 7,500 satellites but put other decisions on hold. SpaceX had sought approval to operate a network of 29,988 non-geostationary orbit (NGSO) satellites. “Specifically, we grant SpaceX authority to construct, deploy, and operate up to 7,500 satellites operating at altitudes of 525, […]
Disney Advertising is building momentum for marketers leveraging Clean Room technology through an advanced integration with advertising measurement, planning and optimisation platform VideoAmp. After setting the stage for advertisers to activate first-party data at scale programmatically this summer using Clean Room technology, Disney is translating its audience-based innovation to drive deeper measurement and insights through […]
LG Smart TV owners in over eighty countries can gain access to three months of Apple TV+ for free. The promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users […]
With the festive season upon us, research from Samsung Electronics UK has revealed that the nation has no intention to put down their TV remotes and have crowned their ultimate Christmas TV moments. The Only Fools and Horses ‘Batman and Robin’ episode has been named the greatest festive TV moment of all time; the poll […]
IMG, a specialist in sports, events and media, has secured a series of international broadcast deals for Queensberry Promotions Limited’s (QPL) all-British WBC World Heavyweight Championship trilogy fight between Tyson Fury and Derek Chisora. To date, IMG has concluded over 30 separate deals to broadcast the fight in 120 territories, including with Fox Sports (Australia), […]