The Coalition for Innovative Media Measurement (CIMM) has announced its strategic priorities for 2026, which it says reinforces its commitment to advancing improvements, best practices, innovations and collaboration across the media and advertising industries. To support delivery of CIMM’s agenda, Dana McGraw (Disney) and Ben Hovaness (OMD) have joined Kate Sirkin (Epsilon) and Larry Allen (Comcast […]
Southwest Airlines has signed an inflight connectivity deal with Starlink. Engineered by SpaceX, Starlink will deliver next-generation WiFi across Southwest’s network of 11 countries, allowing Customers to stream, share and scroll in the sky at lightning-fast speeds. “Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect […]
Amazon Ads announced a new agentic AI tool, Creative Agent, that is says “empowers UK advertisers to easily create professional-quality ads for campaigns”. Within Creative Studio, advertisers can now click ‘chat’ to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in storyboard format, and produces video […]
TVision, a company measuring TV and CTV viewer engagement, and VideoAmp, the tech-first measurement company, have announced an expanded licensing agreement that delivers TVision’s person-level calibration data for CTV to VideoAmp. The new deal expands an existing agreement between the two companies for Linear data. TVision reports second-by-second attention and co-viewing for all major US […]
BBC Studios and Atmedia Group are entering into a new partnership, under which Atmedia will handle the advertising sales for BBC Earth in Hungary under agreement starting in April. BBC Earth presents stories from the natural world and scientific exploration in a local language version. BBC Earth seeks to inspire audiences by sharing the wonders […]
AirConsole, the in-car gaming platform by N-Dream, has announced a partnership with Škoda, bringing its gaming experience to the brand’s battery-electric vehicles in Europe. The rollout includes the Škoda Enyaq with Software Version 4.0 and higher (produced from October 2023, Model Year 2024) and Škoda Elroq model, allowing drivers and passengers to play games directly […]
Sky Original drama Under Salt Marsh, produced by Little Door and created, written and directed by Claire Oakley, has made a strong debut on Sky and streaming service NOW. Starring Kelly Reilly and Rafe Spall, the series quickly found its audience, with the first episode (airing on January 30th) drawing 1.8 million viewers in its first seven […]
BBC Studios has announced Go Jetters Go!, a new series in the Go Jetters universe, supported by the Infocomm Media Development Authority of Singapore (IMDA). This spin-off series was born from IMDA’s initiative to support international Intellectual Properties (IPs) that could be meaningfully localised. Go Jetters, a wholly owned BBC IP, was selected for its […]
The music industry has long been defined by an extreme winner-takes-all dynamic. A small number of tracks, artists, and platforms account for the majority of listening and monetisation, while the vast majority of releases never break through. OC&C Strategy Consultants show, in their new AI Music: Artists vs Machines report, that AI has so far […]
The net is closing in on viewers of illegal pay-TV streams in Spain after a court judge ordered leading internet service providers to disclose the identities of customers suspected of watching pirate football. In a ruling sought by Spain’s top-flight football body, LaLiga, the Commercial Court No. 1 of Córdoba has instructed seven telcos to […]