Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, according to research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis. The study investigated consumer engagement in a 30-60 second conversation with a voice assistant and compared brain responses with standard broadcast […]
A survey from Mortgage Cadence shows Americans love smart tech, but also have concerns about privacy and security. Just how prevalent is smart technology in American homes? In a survey of 900 individuals, 94 per cent of Americans say they have at least one smart device in their home right now, and 1 in 5 […]
Pixellot has completed a $161 million (€153.7m) funding round led by PSG, a growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth, with the participation of existing investor Israeli Secondary Fund (ISF). The round also includes secondary capital from existing investors. As part of the transaction, Ronen Nir, Managing […]
Papercup, a UK artificial intelligence start-up, has set an ambitious goal of bringing human emotion to AI dubbing services, as it receives a $20 million (€18.6m) Series A investment round. The company intends to use the funding to make global video content watchable in any language through emotive and realistic synthetic voices and AI dubbing. […]
Set-top box software and multiscreen entertainment solutions provider 3 Screen Solutions (3SS) and video business intelligence and predictive analytics specialist NPAW have combined technologies to create a new, data-fuelled customer intelligence platform which they say helps operators prevent churn and enhance average revenue per user (ARPU). Bringing together two solutions, NPAW’s analytics platform is now […]
Three-piece suites, drinks trolleys and inspirational quotes are fading out of UK living rooms, making way for corner sofas, sustainable furniture and smart technology according to research commissioned by Sky Glass, the streaming TV from Sky. Velvet furniture (53 per cent), floral print wallpaper (50 per cent) and wood panelling (48 per cent) are also […]
Connected TV (CTV) and OTT advertising measurement platform TVDataNow has unveiled a CTV-focused attribution solution which it says provides the most comprehensive attribution for marketers, publishers, and adtech companies looking to leverage the CTV channel. The company says that with the solution, data-driven marketers will now be able to use complete performance insights for CTV […]
Synamedia, the independent video software provider, has announced the acquisition of Utelly, a UK-based privately-owned content discovery platform provider with products targeted at the entertainment industry. Its offerings include metadata aggregation, search and recommendations, as well as content management and a content promotion engine. Utelly’s solution simplifies the complexity of users’ content discovery across TV […]
Data solutions expert, Sagacity, has revealed that >20 per cent of newly acquired telecom customers have a forecasted negative lifetime value and drain around 40 per cent of company profits every year. While the remaining > 80 per cent of new customers turn a profit, Sagacity emphasises their value still varies widely, with the top […]
3 Screen Solutions (3SS), a provider of software solutions for STBs and multiscreen entertainment, and ContentWise, a provider of user experience (UX) personalisation and audience analytics technologies, have announced their new partnership. Together they intend to transform UX personalisation possibilities through the power of artificial intelligence (AI) and machine learning (ML) to the benefit of […]