The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]
Parks Associates’ research study, Interoperability & Generative AI: Next Generation Smart Home UI, forecasts the annual revenues from core smart home product categories will be $12.6 billion (€11.9bn) in 2027. The report highlights the current state of the smart home market and analyses current efforts, including Matter and generative AI, designed to enable a unified […]
The European TV market is in a state of flux, with traditional pay-TV and advertising losing ground to streaming services, according to the XXI edition of the annual Turning Digital report from Rome-based ITMedia Consulting. The report recorded a slowdown in the growth of the TV market in Europe in 2022, after the rise in […]
The latest edition of Hub Entertainment Research’s Gaming 360 study shows that even as AI (artificial intelligence) becomes a more powerful tool in media, gamers are skeptical about using it in the creative elements of game design. Asked how they feel in general about the use of AI in creating video games, nearly half (47 […]
ITV is launching a newly upgraded development of its Automated Contextual Targeting (ACT) tool, through a partnership with search intelligence platform Captify. ITV will use Captify’s advanced contextual classification technology to identify certain types of moments, themes and emotions during ITV programmes for advertiser targeting. Developed by ITV’s AdLabs, this next stage of ACT is […]
ThinkAnalytics, specialists in AI-based content discovery, viewer data insights and targeted advertising, has announced the launch of its targeted contextual advertising solution, ThinkAdvertising, on AWS Clean Rooms from Amazon Web Services (AWS), making it seamless for publishers to activate cross-channel audience segments for programmatic advertising. AWS Clean Rooms helps customers and their partners securely collaborate […]
Amplified Intelligence, a source for attention measurement, has partnered with Chalice Custom Algorithms – an AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. The partnership seeks to help media buyers boost ROI and cut wastage by instantly directing ad spend to high-engagement […]
The DPP has published its assessment of how well vendors at IBC 2023 met the current needs of their customers. The IBC 2023: Demand vs Supply report looks at four key areas in which the customer community has stated it has an interest, and assigns a score to how well the market is responding to […]
The European Commission’s first report on the State of the Digital Decade provides a comprehensive look at progress towards achieving the digital transformation to empower a more digitally sovereign, resilient, and competitive EU. It includes an assessment of the EU’s performance towards Europe’s 2030 objectives and targets focusing on four main pillars: digital skills, digital […]
WSC Sports has entered a strategic partnership with United Media, the South East Europe (SEE) media company. United Media (UM) will utilise WSC Sports’ AI-driven platform to maximise its content production and monetisation capabilities across five of the Group’s core markets: Greece, Bulgaria, Serbia, Croatia and Slovenia. By leveraging WSC Sports’ automated content platform, UM […]