A study has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale signs of content which is not human made is likely to increase. To put this to the test, Bynder ran a study to reveal how many people can tell when […]
Music video network Vevo is partnering with AI-powered video analysis, performance and monetisation specialist KERV Interactive to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide. Advertisers on Vevo will now have […]
Live streaming has taken the world by storm over the last decade, and now developers are working on ways to make it even better. Future technology like virtual reality is likely to make it even more immersive, and artificial intelligence could play a role in the rise of personalised live streaming experiences. Live streaming could […]
Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer behaviour. This is according to the latest Worldpanel ComTech study from Kantar, the marketing data and analytics company, which began tracking AI as a driver for smartphone purchasing across its global markets in February […]
Findings from the 2024 Retail Advertising Outlook Report from omnichannel advertising specialist Mediaocean reveals that paid social media spend for retail brands looks likely to skyrocket in 2024, with 72 per cent of respondents planning on increasing spend in this channel (highest). Retail ad spend will rise on a macro scale, with industry optimism reflected […]
Relo Metrics (formerly GumGum Sports), the AI-powered sponsorship analytics platform for real-time data decisions, has announced a strategic partnership with the British Basketball League. As the League’s Official Brand Valuation Partner, Relo Metrics provides the League with real-time social media and broadcast sponsorship analytics until the end of the 2023/24 season to drive its commercial […]
A White Paper from ARK Invest examines the economic impact of converging technologies and explores how five converging platforms are likely to define this technological era. The study goes back a few hundred years from the introduction of the steam engine, then the railroads, telegraph, photography and the bicycle as key enables for economic growth. […]
Veritone, a specialist in designing human-centered AI solutions, has launched Ask Veri, a new conversational intelligence solution that empowers Veritone Digital Media Hub (DMH) users to extract actionable insights and execute dynamic workflows from their media archive data through a generative AI-enabled, chat-based tool. Ask Veri is an integrated solution on Veritone’s aiWARE platform, and […]
French regulators have fined Google €250 million for breaching an agreement over paying media companies for reproducing their content online. The Competition Authority said it was fining the company for breaches linked to intellectual property rules related to news media publishers. The regulator also cited concerns about Google’s AI service. It said Google’s AI-powered chatbot […]
Video networking solutions provider Haivision has released the results of its fifth annual Broadcast Transformation Report which reveals the industry’s top technology priorities and trends in live video contribution, IP and cloud adoption, 5G, and artificial intelligence. Key findings include: SRT continues to be the most widely adopted transport protocol: 68 per cent of respondents use […]