Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo says that Blueprint “enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers”. This […]
Global sports, events and representation company IMG has launched its Digital Trends Report 2024, exploring the technologies and developments that will shape the sport media landscape for rights holders over the next 12 months. Now in its sixth iteration, this year’s predictions include the growth of smarter stadiums, tactical adoption of generative AI, and monetising […]
Sumsub, a full-cycle verification platform, has released its third annual Identity Fraud Report which provides analysis of identity fraud across industries and regions based on millions of verification checks across 28 industries and over 2,000,000 fraud cases between 2022-2023. Sumsub’s research key findings include: The top-5 identity fraud types in 2023 are: AI-powered fraud, money […]
Juniper Research has unveiled what it believes are the Top 10 trends that are set to radically impact the telecommunications landscape in 2024. Juniper Research forecasts that the telco market is poised for major disruption, as new technologies including generative AI, and industry shakeups such as Apple’s recent embrace of the RCS messaging standard, force […]
Ahead of trilogue negotiations on the European Media Freedom Act (EMFA), a grouping of media sector trade bodies have written to EU Ambassadors underlining the sector’s priorities of the EMFA: the full and explicit inclusion of very large online platforms and search engines in the scope of Article 21 and 22 on market concentrations affecting […]
The future of artificial intelligence in film, music and television will be discussed at a roundtable led by Culture Secretary Lucy Frazer and attended by key figures in the creative industries. Senior executives from the UK’s creative sectors – such as Warner Music, Getty Images and the Publishers’ Association – will join representatives from the […]
Fastly, the specialist in edge cloud platforms, has launched its annual global cybersecurity report, uncovering the scale of cyber attacks against media businesses, with each of these suffering an average of 25 known attacks this year. This report also reveals the hugely damaging financial effects of security breaches, with media businesses losing 9 per cent […]
YouTube has issued new guidelines for AI-enhanced videos uploaded to its platform. It said the new approach will put guardrails around videos that appear realistic but rely on AI tools. The company is also rolling out new labels to inform viewers when the video they’re seeing has been altered or synthetically created. “This is especially […]
TNT Sports and the Premier League have partnered on a new bodycam innovation that will be trialled for Tottenham Hotspur’s visit to Wolverhampton Wanderers on November 11th. A special AI-powered stabilisation bodycam from technology company Mindfly will be affixed to a player from each side during the warm-up prior to kick-off, which will be broadcast […]
Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]