The Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions 2024. The annual report, authored by Senior Research Associate Nic Newman, is based on a survey of 314 media leaders from 56 countries. The report suggests many media leaders are worried about their prospects in the year […]
Mediaocean, the platform for omnichannel advertising, has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year. Overall, the findings show that despite macroeconomic headwinds holding over from 2023, optimism pervades the advertising industry. Omnichannel marketers, in particular, anticipate an active year, affirming […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, has unveiled a new capability from its game-changing artificial intelligence (AI) portfolio to enable brands to accurately and quickly measure the impact of exposure across linear and streaming sports, scripted and reality programmes, video games, and more. Powered by Samba AI, a […]
Changing imperatives in privacy, security and trust emerges as the top risk facing telecoms companies in 2024. According to the annual EY report, Top 10 risks in telecommunications, cyber-resilience is under pressure, with generative artificial intelligence (GenAI) throwing into question existing data governance strategies. Over two-thirds (68 per cent) of telco respondents believe they are […]
Generative AI (GenAI) made significant progress in 2023, showcasing its prowess in crafting remarkably authentic content spanning text, imagery, and music. The evolution of this technology transcended traditional boundaries, infiltrating realms such as creative arts, automation, and tailored experiences. An analysis of influencer discussions on social media platform X has unveiled a curated selection of […]
Industry experts from GroupM and GroupM Nexus have shared their thoughts on the year ahead. Covering a range of topics from the impact of AI to retail commerce and cross-channel to addressable creative they offer insights on what to expect in 2024 and beyond. 2023 was a year full of both innovation and challenge, the […]
Independent sell-side platform Magnite has shared its 2023 trends and predictions for 2024 in programmatic advertising. Rebecca Ackers, VP of DV+, EMEA at Magnite, commented: “Discussions around AI have continued to be fervent in the last year, however much of this has been focused on generative AI and content creation. In 2024, there will be […]
A study from Juniper Research, specialists in telecommunications markets, has found the average revenue leakage per 5G roaming connection will decrease from $1.72 (€1.60) to $1.20, as operators leverage AI-based segmentation. Revenue leakage refers to the value of services provided but not monetised. This reduction in revenue leakage will be driven by the implementation of […]
Marc Baillavoine, CTO at video network Synamedia, has shared his industry precitions for 2o24. Firstly, Baillavoine states that AI’s hype is officially unavoidable: If 2023 was the year that ChatGPT took over the headlines, 2024 will be the year where technologists across all industries, including video streaming, will go beyond the soundbites and start using […]
With over a third (36 per cent) of workers concerned about the impact of technological changes and what this will mean for them, Virgin Media O2 Business has published a study on the future of work. The pandemic accelerated remote and hybrid work, mostly benefitting desk-based workers. Meanwhile, deskless workers like teachers, nurses and engineers […]