Online ad spend is set to buck the trend of the wider advertising recession in 2010 with a predicted 7.6 per cent year-on-year increase across Europe, according to a new report by The Marketers’ Internet Ad Barometer. The report forecasts that online ad spend across Europe will grow even more rapidly in 2011 with budgets […]

Google has agreed a deal to buy the mobile advertising firm AdMob. The search giant is paying $750 million in stock for the firm in a bid to take advantage of advertising opportunities in mobile devices. AdMob specialises in selling adverts displayed on small screens for handsets such as the iPhone or the Blackberry. Google […]

Research has revealed that as the digital switchover rolls out, almost half of UK adults have never used a red-button service. The survey by Moneysupermarket.com found 45% of UK adults (20m) have never used interactive TV, of which 19% (9m) cite a fear of costs as their reason. Of those who do use the red […]

MTV Networks International (MTVNI), and BSkyB have concluded two agreements which further strengthen the relationship between the two companies. MTVNI has appointed Sky Media as its exclusive advertising sales representative. Under the agreement, Sky Media will manage MTVNI's advertising sales in the UK and Ireland for all its pay TV services across music, kids and […]

US broadcaster CBS has said it is managing to charge advertisers double the rates of a year ago for short-notice bookings, adding that it was cancelling promotions for its own shows to squeeze more ads on to the US broadcast network behind CSI and David Letterman. Advertisers were "knocking down the door", Les Moonves, CBS […]

Signs of an improvement in Britain's television advertising market emerged after ITV forecast that it would end the year with the best rate of advertising growth since 2007, and reported the early repayment of £75 million (E83.5m) in debt. The group said there had been an unexpected improvement in advertising since it last updated the […]

The Coalition for Innovative Media Measurement has confirmed it will meet with five of the research firms currently providing set-top box data as a first step towards figuring out how the data could be used to measure TV audiences. The five companies asked to participate in the proprietary meetings are Nielsen, Rentrak, TiVo, TRA and […]

The Commission has moved to the second phase of an infringement proceeding against the UK over failure to provide its citizens with the full protection of EU rules on privacy and personal data protection when using electronic communications. The action stems from complaints over BT's trial of the Phorm targeted advertising system. "People’s privacy and […]

Pre-roll online video advertising is proving to be the most accepted form of advertising according to German magazine publisher Burda Community Network (BCN). A study into the perceptions of online video advertising revealed one in four respondents (23 per cent) say they are 'extremely bothered' by traditional TV advertising compared to the one in eight […]

The pay-TV group is in talks with media agencies about offering 3D ads to run on its new 3D platform, which will incorporate advertising capabilities. Sky said: “Although it’s still very early days, we anticipate there being a range of exciting new creative opportunities for advertisers. As we prepare to launch a commercial service next […]