The pay-TV group is in talks with media agencies about offering 3D ads to run on its new 3D platform, which will incorporate advertising capabilities. Sky said: “Although it’s still very early days, we anticipate there being a range of exciting new creative opportunities for advertisers. As we prepare to launch a commercial service next year, we’ve already had some initial discussions with advertisers about the potential for 3D TV, and their enthusiasm for innovating is clear.”

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