Nielsen’s Global AdView Pulse, based on advertising expenditure reports in more than 27 markets across Europe, Asia, North America and Africa, highlights that total spend dropped 1.6 per cent last year compared to 2008. But towards the end of the year there were significant signs of improvement according to the findings, with the last quarter […]
Freesat, the free-to-air satellite TV service, launches its latest integrated marketing campaign on 1st April. The campaign incorporates TV, press, digital, social media and PR and focuses on Freesat's HD offering ahead of the World Cup that Freesat will show in HD nationwide and subscription-free on BBC HD and ITV1 HD channels. Freesat has also […]
Behavioural ad company Phorm, which more or less quit the UK after major privacy concerns, has landed ISP clients in Brazil. Phorm says it's doing a country-wide roll-out in conjunction with Estadão, iG, Oi, Terra and UOL. CEO Kent Ertugrul acknowledges the Brazil roll-out “reflects the many lessons learnt from experiences in other markets”. He […]
European broadcaster RTL is seeking a relaxation of advertising rules to allow innovations such as sponsors' logos to be shown in the top right-hand corner of television screens, its chief executive Gerhard Zeiler said. Zeiler explained that regulators in all the countries in which it operates are increasingly aware of the financial pain caused to […]
BlackArrow, a global provider of advanced advertising solutions for New Television platforms, has partnered with Fox Cable Networks to trial the BlackArrow Advanced Advertising System across the VOD content of FX, National Geographic Channel and SPEED. With the BlackArrow system, Fox Cable Networks is testing the ability to deliver addressable advertising to viewers in multiple […]
US online advertising and marketing spending will overtake print this year as traditional media spending continues to decline, according to a study by research company Outsell. Online spending is forecast to rise 9.6 per cent to $119.6 billion, while print spending will fall 3 per cent to $111.5 billion, according to a survey of 1,000 […]
Google is testing a new TV programme search service on Dish Network reports the WSJ. The service allows users to search content from Dish, as well as other Web video sites, and runs on TV set-top boxes that include elements of Google’s Android operating system. Google hopes to link the TV search service with its […]
Media buyers’ primary objective for online video advertising campaigns is to deliver incremental reach to TV, according to research from Web TV Enterprise. Findings from the second bi-annual UK Online Video Advertising Market Report show that more than 40 per cent of media buyers now use video advertising campaigns for this purpose, indicating that TV […]
Italian Prime Minister Silvio Berlusconi's government has approved lower advertising ceilings for pay TV that News Corp's Italian unit says will curtail its growth and that of other networks on Rupert Murdoch's satellite platform. New regulations will gradually limit the maximum amount of advertising per hour of pay television programming, to 12 per cent in […]
TV advertising may worry about online but UK online brands have increased spend on TV by an average of 172 per cent a year over the past five years. Research by Nielsen Media Research on behalf of TV marketing trade body Thinkbox revealed online brand's spend on TV had increased from £10 million (E11.53) in […]